For a long time, the feeling given by Shuanghuan Automobiles has always been obscure. This car manufacturer, which is fighting for 18 years in the automobile field by jeep, commercial vehicles and off-road sports cars, has maintained a relatively low-profile attitude in public opinion. Last year, since the SCEO debut of the Shuanghuan SUV, the Mitsubishi engine, the fuel consumption of 100 liters per 100 kilometers and the spaciousness of the interior of the car have been used. The price was only around RMB 120,000. Once it was launched, it was well received in the market. Shuanghuan has also established a modern production base through mergers and acquisitions in recent years. It is expected that the annual output will be quadrupled from the previous year.
Not long ago, the reporter heard that Shuanghuan had to enter the micro-vehicle area this year, and it was recruiting spare parts suppliers from around the world. He immediately planned to interview Shuanghuan Automobile. However, the reporter did not have any contact information about Shuanghuan Automobile, so he found the sales department's phone on his website. Dial two times before and after:
For the first time, the sales department: “We are currently meeting customers and we are busy.†The phone was transferred to Rocco, the information center, and was busy. The second time, the sales department answered another phone and the same person, "I'm sorry, we are currently receiving customers and I am very busy." The phone was transferred to He Zeguo, the deputy general manager of sales at Shuanghuan.
Outside the wall
“Recently sent a group of Russian customers who are quite satisfied with SCEO and may have to sign a series of orders. A few days ago at the National Testing Center in Changchun, SCEO’s crash tests were very good, with only a slight distortion of the front end. Even though the windshield glass did not break much, the Russians who were present saw a thumbs-up and said 'OK' and 'OK'." He said happily.
When it comes to SCEO, everything is always on the table. Ever since it was launched on the market in October last year, SCEO has been favored by the market with its stylish appearance and excellent quality, the price of 120,000-130,000, and Mitsubishi's chassis technology. Central door locks, four-wheel disc brakes, and luxury interiors are among the rare high-end configurations in the economical category, making SCEO extremely cost-effective. "The price of the double rings is mature, the security is high, and the configuration is luxurious. The fuel consumption of only 8?9L per 100 kilometers makes many consumers choose double rings after measuring again and again."
According to the China Association of Automobile Manufacturers Production and Sales News, a total of 201,831 SUVs sold nationwide in 2005 were sold, an increase of 13.7% over the same period last year. With the further enhancement of domestic SUV manufacturers' technological R&D capabilities and the continued listing of new multi-functional models, the market will continue to enjoy steady growth. SUVs under 150,000 yuan are still the main force, and domestic self-owned brands will also have a vast space.
However, when talking about the specific sales figures of Double Ring, He Zeguo appeared conservative: “I don’t want to say how many cars we sold last year. I want to say that our products have been growing, and this figure still has It is impossible to continue growing. However, there is a figure I can reveal that our products exported more than 5,000 vehicles last year."
“Jordanian foreign businessmen came to our company to negotiate businessâ€, “Syrian foreign businessmen came to our company to negotiate business†and “Ukrainian foreign businessmen came to our company to negotiate businessâ€, which was seen repeatedly in company news of Shuanghuan Automobile within six months after the SCEO was listed in June of last year. This kind of message. "SCEO has been favored by many foreign customers and has been actively looking for merchants. Products are exported to countries in the Middle East, South America, Eastern Europe, and Northern Europe, of which Russia is our largest customer." He Zeguo said: "And we It is noticed that many users will also carry out some minor adjustments and appropriate modifications on their own to better suit their own needs, such as the high environmental protection requirements in Northern Europe, colder winters in Eastern Europe, and the Middle East and Africa. In order to meet these conditions, we also made appropriate adjustments and special modifications, such as the use of sealing strips, heat-resistant sheets, etc., that have strong insulation properties for vehicles exported to Middle East countries, and vehicles exported to Russia. Advanced antifreeze and anti-low temperature engine parts are used.â€
New car at Guangzhou Auto Show
Turning to 06 new cars, He Zeguo said that Shuanghuan will introduce four models this year, code-named S6, S7, S8, S9. Which S6 is a displacement of 1.0? Pricing in the 3-5 million micro-car; S7 is an MPV? Pricing 10 million; S8 is still SUV, pricing more than 100,000; S9 is a commercial truck. “Shuanghuan has always been developing new products. These four cars were developed at the same time several years ago. According to the needs of the market, that mini-vehicle will be launched first. The molds of this model have already been completed in the near future, and other aspects are progressing smoothly. We are ready to meet the media and consumers at the Guangzhou Auto Show in July this year."
It is understood that Shuanghuan currently has relatively advanced technology and equipment, such as a complete stamping, welding, painting, assembly line, safety performance testing line, as well as automotive glass, seats, air conditioning, interior and other professional auto parts factory. In the design process, the quality control of accessories, and the quality of accessories, the linking of control and rewards and punishments and the product quality lifelong tracking responsibility system have been implemented. The quality of S-RV and SCEO vehicle has become a quality product of the same grade in the country.
Due to rising oil prices and the introduction of economical standards for cars, small-displacement vehicles have been favored by people. The new car launched by Shuanghuan is also targeting this part of the market. But this part of the market is fiercely competitive and less profitable. Compared to Xiali, Chery, Alto, and QQ, which are mature models in the market, can Shuanghuan's S6 stand on the market and grab a slice of it?
In this regard, Shuanghuan expressed no concern. He Zeguo said that firstly, Shuanghuan Automobile implemented lean “zero defect†production on its products. The site management strictly implemented 5S, passed ISO9000 quality management system certification and 3C compulsory product certification, and recently passed ISO/TS 16949 international Automotive industry quality system. Secondly, the market pricing strategy has been put in place very well. Shuanghuan does not set a high price for new products first, and then declines again. It is not a method of offering low-price quotations, and then adding accessories. What Shuanghuan does is basically a one-stop strategy, which ensures the high cost-effectiveness of the product in the first place, which is why it is almost impossible for consumers to see the price cuts of Shuanghuan's products.
Author: Ni Boming
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