Gradually become a large-scale private "gap" to dominate Guangzhou auto parts industry


Yongfu Road, a road that is very common for the people of Guangzhou, is rather “prestige” in the minds of the car owners—the area around it has more than 1,000 auto parts stalls, one of the largest in the country, and the rent More expensive than CITIC Plaza. Here, all auto parts and supplies can be "one-stop". Many merchants from East China, Hong Kong, Macao and even foreign countries will come here regularly to purchase auto parts supplies. What is more “wei shui” is that almost all “gold rush” in the auto parts industry community along Yongfu Road is a private business owner. They firmly grasp the business opportunities in the auto consumption market, and under the stimulation of some large-scale automobile production and business enterprises, they have formed a vigorous and healthy competitive industrial cluster development trend. "Automotive stalls" occupy a large market Yongfu Road auto parts market is a microcosm of the development of auto parts market in Guangzhou. “Guangzhou’s auto parts market is completely spontaneous.” A person who witnessed the course of development of the Guangzhou Auto Parts Market told the reporter: “In the late 1980s, some imported cars and minicars entered the reform process.” With the opening frontier in Guangzhou, the demand for the auto parts market is increasingly evident, and some individual auto parts stalls built with bricks and cement have emerged unevenly around Yongfu Road. They act as accessories and sell auto supplies. The business is getting more and more prosperous. With the development of the automotive market, the demand for auto parts market is increasing, and these stalls are gradually connected. In the mid-to-late 1990s, the industrial and commercial departments incorporated the auto parts dealers into the standard management. At present, only 5,6 professional auto parts markets have formed on Yongfu Road, Hengfu Road, and Guangyuan Road, and there are more than 1,200 individual private housing units. The personage concerned believes that the reason why the auto parts market is occupied by private enterprises is due to the sensitive sense and flexibility of the private enterprises to market opportunities. “Front Shop and Factory” creates a self-owned brand that talks about the secret of being able to do business with a lot of success. Many auto parts owners have said this: “Go with the market.” Guangzhou Shunye Auto Products Manufacturing Co., Ltd. Ye Jixian, general manager, said that in 1988 he was engaged in the distribution of auto parts supplies at Yongfu Road and represented other people's products. Although the profits are not small, they slowly feel that their hands and feet cannot be opened. They have no products and will inevitably be restrained by others. In the late 90s of last century, he was able to determine that auto covers were always out of business opportunities and decided to set up factories to develop auto supplies from the “starting the stove”. In 2000, he set up his own auto parts factory. He invited able people to independently develop a variety of automotive decoration products, seized the market tightly, and received substantial returns. “The automobile consumer market is getting bigger and bigger, but the competition is getting more and more intense. To live well, you must use more brains!” Now, many private enterprises that are not satisfied with making “little money” have begun to take the “brand” route. According to incomplete statistics, only about 20% of auto parts stores in Yongfu Road's auto parts market have formed a “front-to-back factory” business model. They not only sell other people’s products, but also have their own R&D teams, among which are PhDs. master's degree. Some Auto Parts Stores also registered trademarks for their own products, and exported products to Southeast Asia, Hong Kong and other places. The “four communities” have an annual production value of several billion yuan. Nowadays, under the influence of large-scale automobile production and business enterprises such as Guangzhou Honda, Nissan, Volkswagen, and Baolong, Guangzhou has initially formed a large-scale automobile and spare parts production and operation chain. . More and more private companies engaged in vehicle sales, vehicle maintenance, spare parts processing, and spare parts sales accounted for over 90% of the market. According to statistics, there are 2,101 private companies and individual industrial and commercial households engaged in the production and sale of automobiles and spare parts, mainly located in the eastern development zone, Zengcheng, Huangpu, Huadu in the north, Nansha Development Zone in the south, and Yongfu Road in the south. Formed four major industrial clusters of automobiles and spare parts, with an annual output value of tens of billions of yuan and absorbing tens of thousands of employed people, the pattern of benign competition and overall development has emerged. Source: Guangzhou Daily

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