China's CNC Machine Tool Industry Enters High-end Brand Stage

In 2012, the current competitive landscape of China's CNC machine tool industry entered the stage of killing high-end brands. The brand at this stage was further refined into medium, medium, and high-middle and high-end market segments, and in the mid-market, it relied mainly on price wars. As the operation becomes more and more difficult, many brands have started to develop upstream and strive to obtain more brand added value and development space.

In 2012, it was a difficult year for the CNC machine tool industry in China. In 2012, it was more difficult and complicated for the entire CNC machine tool industry. Through research, we found that the increase in sales in the first quarter was largely dependent on Digestion of stocks. Under such circumstances, the challenges faced by the CNC machine tool industry in China are many. In particular, for local Chinese companies, they concentrate on low-end and middle-end products. With price as the main competitive means, their ability to resist risks is weak, and their industrial concentration is low. . Even in this environment, there are still some new brands entering the market, showing the intense competition in the industry.

The fierce competition in the industry also promotes the high-end development of China's machine tool industry, because only high-quality brands will gain a larger market share in order to compete with foreign companies. In the new round of five-year planning, according to the “Twelfth Five-Year Plan” for the development of the machine tool industry of the country, with the theme of scientific development, to accelerate the transformation of the development mode as the main line, and to take the structural strategic adjustment as the main attack direction, the “two Integration of "a new path of industrialization. Grasping the important strategic opportunities in the development of the industry, taking the development of CNC machine tools as the leading, the host as the leading, and the perfect supporting as the foundation, we will focus on breaking through the weak links of CNC systems and functional components and accelerate the industrialization of high-end CNC machine tools. The supporting functional components needed for high-end CNC machine tools were mentioned in the “Twelfth Five-Year Plan”. The development of these functional components has become a bottleneck restricting the development of the machine tool industry.

The “Twelfth Five-Year Plan” also explicitly proposed to eliminate backward production capacity, such as production of high-pollution, high-energy-consuming products, production of high-tech products, upgrading of China's machine tool products, and use of high technology to go abroad and go global . During the “Twelfth Five-Year Plan” period, with the upgrading of industries in the downstream user industry, higher-level technical requirements will be put forward for the machine tool industry products, and it is also pregnant to provide greater market demand space.

Therefore, China's machine tool industry, especially in the field of mid-to-high-end machine tools, will be a process of constant competition and continuous elimination in the next few years. During the process of competition elimination, it will contribute to the progress of the entire industry chain.