Yuchai "hard kung fu" forging cultural soft power

Yulin, Guangxi, a thousand-year-old county, has risen a Yuchai Group. It has been for sixty years. It has created a soul and a youthful spirit. The history of the ancient city bred Yuchai's temperament; the magnificent mountains and rivers lined the style of Yuchai.

On December 18, 2011, Yuchai’s 60th birthday, at the starting point of the new journey, lifted a new banner - “Let the trust of partners and the public to be more valuable” and “create the most competitive professional in the world. Power supplier." The former is the new mission of Yuchai Group, while the latter is the vision of the Group's core subsidiary, Yuchai Machinery Co., Ltd.

The new mission and new vision are made by Yuchai people in inheriting tradition and pioneering and innovating.

When strong corporate strength demonstrates the character of the culture, Yuchai begins to move toward a higher stage of development.

Faced with the increasingly fierce competition, more complex risks and more hidden opportunities in the international market, Yuchai people have added more cultural confidence and cultural awareness.

Look, where did the Yuchai Group's layout go?

“Green development, harmonious and win-win”, this core concept is opened up in Fujian, Anhui, Shandong, Zhejiang, Jiangsu, Sichuan, Guangdong, Liaoning, Tianjin and other places, linked to the “two product chains” of engines and engineering machinery. In the “multiple industrial clusters”, the machinery of the six major sectors such as engines, construction machinery, logistics, trade, parts and components, energy and chemical industry, and special-purpose automobiles were bid farewell to the cold, and the temperature of the humanities was radiated and the spirit of the brand was promoted.

"Three Jumps" - Yuchai Culture Jumps to a New Stage of Development

For the old state-owned enterprises such as Yuchai, the development of culture comes first from the liberation of the mind.

If there is no constant renewal of ideas, continuous innovation of institutional mechanisms, and continual refinement of the concept of continuous improvement, there will be no new situation in Yuchai’s development over the past 60 years, and there will be no thriving Yuchai culture.

According to Yu Ping, chairman of Guangxi Yuchai Machinery Group Co., Ltd., Yuchai's corporate culture has undergone three stages of development: First, from 1951 to 1984, this stage was in a planned economy, and corporate culture has not yet been formed. Their own characteristics, but did not form a complete cultural concept.

Second, from 1985 to 2004, 1985 was a turning point in the history of Yuchai's development. In this year, a series of reforms that met the requirements of the times were implemented, and the annual production target of 1,000 units was successfully achieved, and a series of guiding companies were successively proposed. The idea of ​​reform and development, but can not be called corporate culture concept. Until June 1993, Yuchai began to summarize and refine and built a cultural framework that focused on 15 concepts, such as the Yuchai factory's style, goals, and service objectives.

Third, Yuchai’s culture was upgraded during the construction period. Yuchai’s new round of cultural construction was started in 2005. From this year onwards, Yuchai’s policy of “innovating philosophy and promoting corporate culture” was clearly proposed, and the Group’s Corporate Culture Department was established. Afterwards, Yuchai established the core concept of “Green Development, Harmony and Win-Win” in 2006, and began to build a purposeful organizational system to enhance the current corporate culture.

In 2010, Yuchai released the “3165” corporate culture strategy and systematically promoted the corporate culture construction from a strategic height. At present, Yuchai’s core philosophy of “green development, harmony and mutual benefit” has been well-received and widely recognized by all employees of Yuchai, Yuchai related parties and the public.

Yuchai's culture has continued to sublime, and it is in a continuous and self-contained system. On the 60th birthday of Yuchai, the group released the new mission of “giving the trust of partners and the public more valuable”. The core subsidiary Yuchai Machinery Co., Ltd. released the new “Building the Most Competitive Professional Power Supplier in the World”. Vision, Quality, Culture, Professionalism, Lean, Innovation, Pilotage. Among them, quality culture is an important part of the sub-culture construction of the joint-stock company.

Experts pointed out that Yuchai culture has gone through the stages from spontaneous to self-consciousness and from “nothingness” to “haveness”. It has explored many corporate culture building experiences, which promotes the development and prosperity of corporate culture throughout the country and promotes the soft power of enterprises in China. Greater promotion will have important and far-reaching significance for the corporate sector in implementing the socialist core value system and promoting China's industrial and commercial civilization, leading the enterprises in the process of transformation and upgrading, and accelerating the transformation of the mode of economic development.

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Responsibility culture orientation - to increase the trust of partners and the public

In 2011, the National Day Arts Festival. Beautiful stage effects, gorgeous moving movements, and wonderful programs are still in the hearts of Yuchai people.

A successful evening party can be said to be a centralized test of the quality of the ordinary cultural life of employees.

Yuchai usually has a strong cultural atmosphere: cultural seminars, lectures, youth cultural and arts festival series activities, youth debate competitions, reading forums, family cultural construction activities, etc. It is often Chang Xin, rich and colorful.

Yu Ping said that Yuchai Group regards all employees as blood-related collaborators. Employees came together because of their trust in Yuchai, and contributed their own youth and talent to the growth of Yuchai. Therefore, Yuchai needs to better reward this trust.

Yuchai strives to build a new type of labor relationship in a harmonious state between employees and enterprises, completes incentives, remuneration and welfare systems, invests special funds each year for employees to purchase labor protection products and equipment in production workshops, and improves production conditions, improves working environment, and protects employees' physical and mental health. health. At the same time, employees are encouraged to establish comprehensive incentives in terms of capabilities, honors, benefits, and vesting, and special funds such as the employee's difficulties subsidy fund and major disease relief fund are established. Each year, they undertake to implement practical and family-friendly service activities to relieve employees of their worries.

The development of an enterprise can not be separated from the employees, and it is also inseparable from the external partners, especially the upstream and downstream industrial chain partners. The philosophy of Yuchai is to fully stimulate the potential of the industry, create greater industrial value, and pay attention to sharing so as to benefit partners.

Yulin Yuke Machinery Co., Ltd. is a company that manufactures diesel engine parts for automobiles. Xie Jian, general manager of the company, said: "If it is not Yuchai's measures, in the context of the current financial crisis, we will be afraid of shrinking in investment in new product R&D. This will not be beneficial to the growth of the company."

In the eyes of Yuchai, collaborators also include nature and the public.

Guo Mingde, deputy secretary of the party committee of Yuchai Group, said that Yuchai takes "green development" as its corporate responsibility, sticks to the road of green industry development, and takes responsibility for R&D and manufacturing of green energy and green machines that are energy-efficient, low-cost, environmentally-friendly, and high-performance. In the protection of the environment, saving energy resources, and promoting human health in the sustainable development of enterprises.

Over the years, Yuchai has been the first to introduce standards from country 1 to country 5, which are three to five years ahead of the implementation of national emission regulations. In 2011, the EU 6 engine that met the European emission regulations was developed before the introduction of national emission regulations. . Due to the continuous introduction of low-emission engines, the emission of nitrogen oxides from Yuchai's engines continues to decline, effectively protecting the natural environment.

Yuchai Group actively participates in all kinds of public welfare activities that send warmth and love, so that the entire society can share the business results of the company. To date, Yuchai has invested more than 600 million yuan to subsidize public welfare undertakings such as education, health, environmental protection, charity, culture and sports. Among them, donations of more than 15 million yuan have been donated to the earthquake-stricken area in Wenchuan and more than 40 donations have been made to the earthquake-stricken area in Yushu. Ten thousand yuan; donated RMB 7.5 million to Guangxi Hope Project for many years, and 35 Yuchai Hope Primary Schools were built. In 2009, Yuchai built the 36th Hope Primary School in Ziyang, Sichuan Province – Yuchai Hopewell Primary School; Yuchai has been consecutive 6 Annual donation for the spring budding girls, funding 500 poverty-stricken girls every year to help them complete their studies; Yuchai sponsors education funds at key universities and colleges such as Tsinghua University and Tianjin University and sets up outstanding student scholarships to reward outstanding students In the youth, we continued to carry out the "One Help One, One More Help One" love-to-study program to support the dream, and altogether more than 30 poor students with excellent academic and excellent education were assisted. For this reason, Yuchai Group won the "20th Anniversary Contribution Award of Guangxi Hope Project" and "Guangxi Implements the Spring Collective Plan Advanced Collective" and other honors.

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Market orientation and quality orientation - Creating the most competitive professional power supplier in the world

It is Yuchai’s persistent efforts to carry out cultural construction and actively promote cultural construction. As a core subsidiary of the Group, Yuchai Machinery Co., Ltd., under the guidance of the Group's core philosophy of “Green Development, Harmony and Win-Win” and the management philosophy of “Excellent Quality, International Yuchai”, strives to practice “to satisfy the public with excellence and leadership. The mission of “Power Demand”, “Excellent Power, International Yuchai”, new business philosophy and “Professional, Lean, Innovation, Pilot” quality orientation, pursue the vision of “Building the Most Competitive Professional Power Supplier in the World”.

Thanks to its culture of excellence, Yuchai attached great importance to independent innovation, among which Yuchai’s division obtained the first-ever patent grants from Guangxi in five years. From 2006 to 2011, Yuchai’s division participated in the revision and formulation of 29 national standards. There are 803 patents for utility models authorized and 209 patents for inventions. Among them, the first to meet the European VI emission standards for efficient cleaning of automotive diesel engines, renewable hybrid engines, new combustion technologies, etc. have filled the industry a number of blank. The patented "4-valve diesel engine cylinder head unloading groove" won the Chinese Patent Excellence Award; YC6J, YC6G series diesel engines won the "China Automotive Independent Innovation Achievement Innovation Award" awarded by China Automotive News; and "the world-class high-quality heavy truck power" YC6K series engine integration The latest technology in the world today has more than 30 technological invention patents.

A company that can only produce but does not export value concepts in a place that does not go to the international, and cannot achieve a world-class height. Yuchai’s global positioning highlights the aggressiveness of “doing national pride”.

Yuchai’s culture has changed from an inward-oriented model to an open model. It has followed the pace of business development and has expanded to more than 30 subsidiaries across the country in more than a dozen provinces and cities. It has expanded to 45 continents including Asia, Europe, the United States, and Africa. Domestic and overseas offices, more than 2,500 service stations. Yuchai’s globalization path is getting wider and wider.

Doing quality work well is an eternal theme of a company.

Therefore, Yuchai people do not accept, do not manufacture, do not pass quality defects, pursue “zero defects” for quality, and “zero tolerance” for quality issues. This quality culture reflects the determination and confidence of employees in creating the high-end quality of Yuchai products. It is firmly implemented in every aspect and deeply integrated into the blood of employees.

In 2011, Yuchai Machinery Co., Ltd. obtained an advanced unit in the national quality work. The cold processing plant surpassed the QC team and the foundry body workshop QC team both received the honorary title of “National Outstanding Quality Management Team”.

This award is the perfect demonstration of Yuchai’s quality culture “Professional, Lean, Innovative, and Pilot”. Due to the dedication of Yuchai people, the international Yuchai, in the pursuit of excellence, leads the practice step by step.

It coincided with the Sixth Plenary Session of the 17th CPC Central Committee. For the first time, the theme of cultural reform and development was to formulate a program of action for building a socialist cultural country. As a practitioner of cultural power, Yuchai is standing at 60 years old. At the beginning of the annual ring, a new flag was raised - in order to increase the trust of partners and the public.

This time, Yuchai will jump higher and go further...

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