Recently, the FAW Liberation Company Wuxi Diesel Engine Factory (hereinafter referred to as Xie Cha) had an excellent news from the enlarged party committee meeting at the sixth session of the 15th CPC. In the first 11 months of 2010, diesel engine sales exceeded 400,000 units, and its main business revenue exceeded RMB 10 billion. Complete the annual target tasks in advance and continue to maintain the top three positions in the industry.
According to Qian Hengrong, director of the Xichai plant, from the annual sales of 202,000 units in 2007, 251,000 units in 2008, and 360,000 units in 2009, 400,000 units will be exceeded by 2010, and Xichai will double its capacity in three years. The rapid growth marks the transformation of Xichai's development mode and takes a new step in accelerating structural adjustment.
The secret of Xichai's realization of high growth is that Xichai guides its production and operations with a scientific concept of development, adjusting and optimizing the market, expanding markets with products, improving reputation with quality, and adding stamina with incentives.
Since 2010, Xichai has accelerated its strategic transformation and made efforts to improve product structure adjustment. Take different strategies for different markets and strive to make breakthroughs. In the heavy-duty truck market, CA6DM, CA6DL, and CA6DF diesel engines that are fast, dynamic, and cost-effective have been pushed to make the xikaki machines in the heavy-duty truck market in a gratifying situation that exceeds supply. In Liaoning, Jilin and other regions, the market share of tin-wood machine has always been above 80%. In markets such as passenger cars, light trucks, and construction machinery, Xichai has actively developed new customers such as Sanhuan and Xiagong under the premise of maintaining Yutong, Suzhou Jinlong, Jianghuai and other supporting shares, making Xichai’s market share in the sector steady. Promote. At the same time, Xichai is actively targeting overseas markets, allowing Xicai to go abroad and go global. 4DW diesel engine equipped with gold cups light trucks exported to North Korea, CA6DL1 diesel engine with passenger cars exported to Zimbabwe, CA6DM diesel engine liberation J6 heavy truck exports to Iran ... In 2010, export sales of Xiehai overseas market increased by 47.6%, higher than the industry's 27.5% growth rate.
Seeing the results of Xichai, some people will say that this is the result of market demand. Those who know Xichai know clearly that Xichai has doubled its sales volume by more than 400,000 units in three years, and its main business revenue has exceeded 10 billion yuan. It is not only because of strong market demand that the largest domestic “power supermarket†built is Xichai. Strong backing. Qian Hengrong believes that the key to enterprise development lies in the market, and the core of the market is products. In order to keep up with the unpredictable market and ensure that Xichai has always had a marketable product, Xichai has taken technological innovation as its breakthrough point, independent innovation as the main line of development, and insisted on me as the mainstay and integrated global resources. We will continue to increase research investment, speed up the development of new products, and form high-end technological advantages. In terms of emissions, Xichai's products fully implement State III, State IV emissions, and have the potential to upgrade to State V. In terms of power coverage, there are seven series of W, X, K, F, L, M and N products, covering a full range of light, medium and heavy product development platforms, with displacements from 2 to 13 liters and powers from 29.4 kW to 368kW has become the most widely used domestic engine industry and is known as the "power supermarket." Many users think of Xichai power when they first buy a car. They think that Xichai has a full range of high-performance, cost-effective models that are suitable for themselves.
If the key to enterprise development is the market and the core of the market is the product, then the reputation of the product is in quality. Xichai believes that quality is the most basic factor in the core competitiveness of a product. In 2010, Xichai accelerated the strategy of winning with quality and paid close attention to product quality. Xichai required management quality and improved the system's capabilities by optimizing the quality review system. Xichai shall control the quality of its products, and use quality and insurance cards to strengthen the quality control of all aspects, processes, and positions. By strictly controlling the zero-kilometer failures on the line, the proportion of faulty and missing products was further reduced. The failure rate of zero kilometers on the line was controlled within 0.39%, which was far below the industry average. Xichai responded to the question of improving quality, making general questions about the quality problems that occurred in the market, and responding to the commitments within three days of major problems, leaving users with no worries. In 2010, Xichai successfully passed the TS16949 renewal review of TüV. In the annual manufacturing process quality audit conducted by the Group, it achieved a good result with a score of 90.83.
The key to development lies in people. Cai Zhenfa, party secretary of Xichai, believes that talent is the foundation of the company's development and the company's biggest resource. In order to fully mobilize the enthusiasm of employees, in 2010, Xichai intensified its reforms, implemented three mechanisms for competitive employment, integral assessment, and simulation agency in the marketing special zone, promoted 4 backup managers through the competition, dismissed 21 on-the-job managers, and 10 marketing agencies. The reduction of staffing by 14% has further strengthened the combat capability of the Xichai marketing team, and its marketing performance has increased by 20%. Xichai conducted management reforms in the R&D Special Zone, completed the reengineering of scientific research projects, and established a functional matrix project operation system, which enhanced the awareness of the team’s crisis and greatly increased the project completion rate, adding a strong potential for the development of the company.
The impressive performance not only marks the end of the three ventures of Xichai, but also adds confidence to Xichai’s fourth venture. In 2011, Xichai will embark on a new journey for the fourth venture. Xichai will adopt a three-phased 15-year effort to achieve a transition from a learning-oriented enterprise to an innovative one, from technology-based to technology-based. , from product marketing to brand marketing, from content management to lean management. The "self-owned Xichai, the strength Xichai, and the harmonious Xichai" with the responsibility of building a "national brand, high-end power" will stand in front of the world.
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