Security industry set off a wave of digitalization.
Civilization and digital wave are quietly coming. The security system has been more than 20 years old since its birth. The pre-production products are mainly based on analog technology. Later, with the changes in the environment, the drawbacks of the simulation system gradually became apparent, and the space for development was very limited. At this time, the rapid development of information technology will push the security industry into a new era of digitalization. Security systems based on networked and intelligent applications have broken through traditional geographical and time constraints, enabling technicians to easily implement remote monitoring and intelligent management, opening up a new era of security monitoring. This digital monitoring model meets the needs of industry customers for high-efficiency, easy-to-use, and convenient management of security systems, and can lead the direction of industry technology development for a long period of time. In 2008, the most obvious feature of the domestic security market was the quiet rise of the civilian market. Although the sales volume of products in the civilian market is small in the entire industry, its development potential cannot be ignored. 'Introduced by Yu Wei, security monitoring products have gradually infiltrated into the household and civilian markets in the past two years. Last year, the sales volume of the security personal market increased by more than 10% year-on-year. 'For high-end digital surveillance products and systems engineering, many integrators who have just entered the market are not always going smoothly. They will face many challenges. Du Junbo said. Many system integrators now have excellent technology and equipment, but their on-site operational skills are poor, and they lack the practical experience of live ammunition. 'We encountered an engineering company before, due to the lack of practical experience, so that customers are very dissatisfied with the quality of their services, engineering companies eventually lost this large customer. 'Yu said.
Improving the Solution Solving Capabilities Boosting the Development of the Industry Facing the vast space of development in the digital surveillance market, how should companies use industry resources to increase their overall strength and gain greater market share?
First of all, 'companies should choose suitable brands and products based on their actual situation and development orientation to solve product selection problems. Du Junbo believes that a good brand or product can provide strong quality assurance for distributors and system integrators and avoid problems that arise later.
Second, qualification and technical certification are the main obstacles for some system integrators to enter the high-end market. At present, many system integrators in the industry have insufficient experience and do not have corresponding qualifications. They are often blocked by the owners outside the project. The best way for system integrators to participate in the construction of large-scale projects is to cooperate with large companies. Because some large companies will subcontract some projects to cooperative enterprises in order to reduce operating costs. 'Yu Yu said.
In addition, with the help of manufacturers or upstream partners to solve the digital monitoring project in the emergence of compatibility issues. Many companies have limited openness in order to obtain monopoly profits. Using multiple products in the same project is prone to incompatibility issues. Therefore, system integrators need to fully understand the performance parameters of the mainstream products currently on the market. Based on this, they can use the technical strength of the upstream manufacturers to solve the compatibility problems between various devices, such as changing hardware or software device parameters, so that they can be the same The equipment is universal.
Finally, sales personnel should change marketing ideas according to the actual situation, and fully realize that digital surveillance is no longer a simple hardware product sales, but a series of product sales activities promoted by system integrator solutions.
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