At present, China's rubber industry is facing a double test: its own economic development and transformation and external market environment complex and changeable. This is both a challenge and an opportunity. As long as we adhere to the implementation of national economic policies and tire industry policies, and through down-to-earth work, shortening the gap with the developed countries in the rubber industry in the world and realizing the goal of China's rubber industrial powers are promising.
Advancing the industrialization of "green tires" requires more efforts
First, industry associations and enterprises must accelerate the introduction of technological standards, environmental standards, and safety standards in developed countries. On the one hand, China Rubber Industry Association should actively participate in and understand the development and revision of international standards, such as the United Nations World Vehicle Regulations, the European Union's tire labeling law, etc. On the other hand, associations and enterprises should speed up the development of international standards, in line with national conditions. "Green Tire" self-discipline standards and implementation measures. Through the establishment of advanced technology thresholds and access thresholds, the promotion of product development and environmental protection levels continue to increase.
Second, to promote the industrialization of “green tiresâ€, it is necessary to provide strong support for the rubber raw materials and rubber equipment industry. For example, high-quality natural rubber, synthetic rubber, high-strength steel cords that exceed strength, “green†environmental protection additives, carbon black, and highly-dispersed silica, and testing equipment are required. All in all, the industrialization of "green tires" is a systematic project that requires strong support and cooperation from relevant industries.
Again, we must step up the construction of a tire testing ground. This is a long-awaited event in China's tire industry. It is also an important means to improve domestic tire brand image, international competitiveness, and to achieve greater change. Delicate Group has already started the construction of a tire testing ground, and there are plans and plans for units such as racing wheels. China Rubber Association Enterprises should step up research to determine the business model of the tire testing ground and strive to obtain support from the relevant state agencies in policy and other aspects. At the same time, through the relevant department certification, in line with the basic requirements for tire testing.
Transforming development methods to improve competitiveness
Since the beginning of this year, the characteristics of domestic and foreign markets have become more and more obvious. One side is weakening, while the other is rigid demand, and trade protectionism has risen. The “green guarantee†of products and the improvement of technical thresholds have put forward higher requirements for the resilience of China's rubber tire industry and enterprises. Therefore, relevant parties in China should respond.
First, we must take the opportunity of responding to the EU "Labor Law" to establish a high-end image of Chinese tires. To seek development through innovation has basically become the consensus of the industry. This will require further investment in technological innovation by enterprises, which will be used to cultivate talents, build innovative infrastructure, strengthen the application of information technology in process management, market management, etc., and comprehensively upgrade products. Quality, complete the "green turnaround" of safety and energy-saving products, win the trust of users, win the trust in the market and win new market competitiveness.
Second, we must change the mode of development and produce high value-added products. To make enterprises bigger and stronger, we must change the mode of development, adjust the industrial structure, optimize stocks, and improve quality. The 12 EU companies produce more than 300 million tires a year, and every family is a brand name. In China, there are hundreds of tire companies and thousands of brands viciously competing in domestic and foreign markets. The consequence is that the price in the domestic market is unstable, and the foreign market suffers from anti-dumping, damaging the overall image of companies and even Chinese tires. To change this situation, it needs to be taken seriously by the entire industry and enterprises, strengthen self-discipline, and standardize operations.
Third, we must pay close attention to changes in the main raw material markets such as rubber. As we all know, natural rubber is not only a national strategic material, but also the main raw material for tire manufacturing. At present, the annual output of China-made natural rubber is only about 700,000 tons, and 75% depends on imports. The import tariff rate as high as 20% has become the biggest bottleneck restricting the development of the rubber tire industry. In recent years, the price of natural rubber has fluctuate greatly, and the impact on the production costs of plastics companies has also been significant. Therefore, some companies of China Rubber Association have proposed the establishment of a natural rubber fund. The preliminary plan for the fund has been discussed.
Do not give up a market
In recent years, the rise of international trade protectionism, suppression of Chinese products, industrial safety warnings and trade frictions must arouse the attention of the entire industry and enterprises. The attitude of Hangzhou Zhongce Rubber Co., Ltd. is that every case must be played and no market should be abandoned. If people sued, no action would be equivalent to throwing in the towel. Only a lawsuit would have the hope of winning. At the same time, they could apply for a separate tax rate.
At present, it is necessary to conscientiously do the aftermath work of India’s “special security case†for China’s carbon black, as well as some responding work, such as Colombia’s “double opposition†to Chinese passenger car tires, Brazil’s review of Chinese passenger car tires and anti-dumping of motorcycle tires. Etc., to minimize export losses.
Pay attention to the revision of tire recall and claims standards
Recently, AQSIQ's Defective Product Management Center drafted Regulations on the Administration of Recall of Defective Tire Products (Draft 1). The Commercial Technology Quality Center of the Ministry of Commerce and the Marketing Committee of the China Rubber Association will be the distributors of tires for SB/T 10468.2-2008. The “Corporate Regulations Claims Claims†rose from the recommended standards to mandatory standards.
The revision of these two documents is a major event for the tire industry and the enterprise, and should be given attention so that the text can be more in line with the actual situation of the industry and the company. It is reasonable, standardized, and operable to further regulate the operation of the tire market. Activities, there are rules to follow.
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