Nissan’s second plant in Zhengzhou Nissan, China, will be mass-produced as planned. There are two main reasons for this: The first is the continuous rise of the Chinese auto market, and the second is the recognition of Zhengzhou Nissan's good performance and appropriate development strategy in recent years. The dual-brand development strategy implemented by Zhengzhou Nissan for different market segments has a good demonstration role for joint venture auto companies.
In 2008, Zhengzhou Nissan completed a total of 47,166 vehicle sales, of which domestic sales increased by 21.1% year-on-year, far higher than the industry's 6.7% growth rate. In the fourth quarter in particular, actual sales increased month by month, an increase of 18% year-on-year and a 13% increase from the previous quarter. At the same time, the three main models such as the D22 pickup, Paladin SUV, and Ruiqi multi-purpose vehicle will once again strengthen their leading edge and continue to lead the various market segments.
In 2009, Zhengzhou Nissan locked its own sales target at 60,000 units and plans to put three new models on the market. This shows that Zhengzhou Nissan has confidence in the Chinese auto market and its own strength.
This confidence is also reflected in: In September 2008, the second plant with a capacity of 120,000 units a day in Zhengzhou was started to build; in December 2008, the 1.04 billion plan for increasing enterprises’ capital was approved.
Guo Zhenlu said that the confidence of Zhengzhou Nissan comes from the development advantages that the company has developed over the years. First, it has positioned the product category with competitive advantage—LCV, which is also known as light commercial vehicles. This model is considered as a production tool that creates value for consumers. , is the most rigid demand for economic development models. Second, when users purchase LCV products, they must consider the maturity of the product to a greater extent, consider comprehensive use cost and comprehensive utilization efficiency, and pay more attention to low-emission, low fuel consumption, high-efficiency, and multi-functional automotive consumption trends.
The Zhengzhou Nissan long-term adherence to the "quality first" concept has reached a consensus among customers. At the same time, the appropriate models developed by Zhengzhou Nissan for different industries are becoming important production tools for all walks of life in national economic construction. This development model enables companies to show greater resistance to risks when they deal with the financial crisis and economic downturn.
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