The situation in the tire industry this year can be described as a downturn. The prices of natural rubber and tires are ups and downs. Many companies lament that the tire industry is not easy to do. How about the tire industry market next year? Many domestic tire companies’ CEOs expressed their concerns. .
“2011 is a very tangled year, and 2012 will be a very challenging year. The growth rate of automobile production and sales at home and abroad are all decreasing, and the demand for tires has not grown much, but the capacity has increased dramatically because of the 4 trillion yuan. The investment in Yuan led the tire industry to make a lot of money in 2009, which stimulated the investment enthusiasm. At that time, many projects that were launched will be put into production in 2012. Now that we have felt the pressure of excess steel tires, the suspension of production cuts has not made it possible for the industry. As a result of the overall inventory reduction, semi-steel tires, the new project on Dawangzhuang’s side, with an annual output of 5 million, is considered small, and the large one with an annual production capacity of 20 million is expected to be fully operational. Excess.†said Ni Jieren, General Manager of Tire Sales Co., Ltd. of Hangzhou Zhongce Rubber Co., Ltd.
"Natural rubber prices are not too optimistic," said Feng Yaoling, deputy general manager of Fengshen Tire Co., Ltd. When he went to Thailand in October, he discovered that the former natural rubber processing base in Thailand was mainly in the south, and now there are several large-scale factories in northern Thailand. These factories have good processing technology and large scale, and they will certainly produce natural rubber prices in the future. influences. With fluctuations in rubber prices, the economic operation of enterprises is unstable.
"Next year may be even more difficult than this year, and the situation is more complicated. All companies either reduce the operating rate or pressure the inventory. It turned out to be painful. It may be a long-term pain, and it may be difficult in 2 to 3 years." General manager Zhang Wanyou thinks this way.
Fan Rende, president of the China Rubber Industry Association, said that the international situation in 2012 was more severe than in 2011, and the export barrier may be even more. The debt crisis in Europe has intensified. The problems of economic stagnation in the European Union can be solved overnight. The degree of economic recovery in the United States and Japan is not as expected and will affect China's tire exports. In terms of domestic demand, the “troika†that drives the domestic economy is unlikely to have big bright spots. The 4 trillion yuan investment ending project and emerging industries will have a relatively limited pull on the tire market.
The growth rate of the automotive industry in 2011 was only about 3%. The growth rate in 2012 is expected to be 6% to 8%, and the pull is also relatively weak. Taken together, the outlook for tire sales next year will be even more difficult than this year. However, the slowdown in growth rate also brings about a good opportunity for enterprises to adjust the structure and transfer methods, standardize the technology, increase the information technology, and explore the modern marketing network model. It is possible that companies will gain more.
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