Half of 2012 has already passed. In July, truck manufacturers convened mid-year work conferences to analyze the market in the first half of the year and deploy the work in the second half of the year. The truck dealers are most concerned about what the manufacturers face in such a gloomy market, and whether these measures can play a role. Faced with the market decline in the first half of the year, dealers are almost powerless. "The market is really bad." More than one dealer said to reporters. In order to more vividly present the current market outlook, provide manufacturers with more vivid market cases, get in touch with local dealers, and ask them to come out and talk about how bad the current market is.
Xinjiang: The lack of engineering and mineral resources The Xinjiang market has always been the growth pole of the western truck market. Especially in the double pull of engineering projects and mineral resources, the heavy truck market in Xinjiang was very prosperous.
"The market was very light during this time. No one came to visit the car. This year's business is not good." Mr. Li said: "In terms of engineering construction, although there are many projects in the western region, management is chaotic, and many of them are The construction funds are not sufficient. Some projects have not started construction under the restrictions of funds. Some projects have started but there is not enough funds to pay the construction party. The situation in the engineering market is not optimistic."
The coal transportation industry in Xinjiang is not as good as last year. “It is said that the coal backlog in Tianjin Port has reached the highest level in history. Large coal inventories are mainly affected by heat, cement, electricity and other industries. According to statistics, the coal consumption in the cement industry can reach 22% of the total coal consumption during the peak period. The amount of coal used in the iron and steel industry is not as high as that of the above industries, accounting for only about 6%."
When profits are low, the increase in operating costs becomes more prominent, both for dealers and users.
"The shortage of goods, vehicles, and competition have led to low freight rates. For users, the cost of drivers' salaries, fuel, etc. has become even higher, especially heavy trucks, and the annual maintenance costs are staggering. With the increase in the pressure of survival. Many car owners take the risk and many vehicles without insurance or annual inspections appear on the market, leading to further deterioration of competition. Many users stop operating cars, let alone new purchase vehicles. Affected by this, users are not found. The dealer’s income has been drastically reduced, but all kinds of expenses have not been reduced, but survival is not as easy.â€
Inner Mongolia: The market is expected to drop again. Mr. Wang is a key distributor of heavy trucks in Inner Mongolia. Recently, he disclosed to reporters that the manufacturer of his brand had stopped production in the name of high fever.
"Half of 2012 has already passed half of the time. The sales volume of the manufacturers has not yet completed one-third of the target. My company's own sales target has also been reduced by 3/4. The reason why the sales target is drastically reduced is because the performance in the first half of the year is really good. Too bad. From January to June, sales decreased by 60% to 70% year-on-year, with a loss of tens of millions of yuan.†Mr. Wang introduced to reporters: “The biggest impact on the truck market in Inner Mongolia is the coal industry’s depression, which is 60% of our local coal. In the field shutdown, only some state-owned coal mines are still under construction. Coal prices fell by 200 yuan per ton, and customers only earned 300 yuan by pulling one truck of coal. In addition, the steel and power industries are sluggish, and steel prices have reached the lowest point in the last 3 to 5 years. Several large power plants only have an average of 30 kilowatts of power generating units, and the electricity they produce can only sell 60%. Except for individual power plants, most power plants are losing money."
This has a direct impact on the distributor. “From January to May, the sales of our dump trucks are still better than tractors. From June onwards, dump trucks have also shown a decline. The models that have seen the most significant declines include special vehicles, dump trucks, and powder material transport vehicles. Mr. Wang said: "In addition, our consumer loan repayment rate is less than 50%. For users who are not on the loan, we can only recover the vehicle and park it in the yard. Although the vehicle is still at a loss, it is still at least It's better to be able to see and touch than to put it in the hands of the user."
Faced with such a dismal market, dealers are also looking for ways. "Our company has put the sales staff on the market, and it can be found that one customer is one. In addition, it is from the modified car to start energy-saving efficiency." Mr. Wang said.
Shanxi: The market is losing money to sell. “In the months from the Spring Festival to the present, I only sold a total of 50 to 60 vehicles. The sales last month (June) were the worst and only sold 5 vehicles. But in the local area My situation is not the worst, and many dealers are missing."
Recently, Mr. Chen, a heavy truck dealer in Shanxi, told reporters: “The manufacturer’s regional manager told me that the Hebei region is selling well. But I understand that Hebei’s situation is not good, and that manufacturers may want to cheer us up. Let’s not Too discouraged."
When it comes to why the Shanxi market is so bleak, Mr. Chen believes that it is mainly the reduction of coal demand. "I have seen too little supply during this period. I have seen reports that this year the state regulates the power industry and prefers to use natural resources such as hydraulic power and wind power to replace coal power, leading to a substantial reduction in coal demand. The power generation of resources is cleaner and more energy-efficient, but the impact on the coal market cannot be underestimated.In Shanxi, for example, coal stocks are very large, and coal prices have fallen sharply. Previously, more than 600 yuan of coal could be sold per ton, and now only Sold more than 500 yuan, a drop of more than 20%."
Although the downstream coal stocks are operating at high levels, upstream coal production has not been reduced. Excessive coal production capacity and surging production have further increased the situation of coal oversupply. Statistics show that from January to May this year, Shanxi's coal production was 377 million tons, a year-on-year increase of 14.3%.
“Shanxi’s investment environment is highly sensitive to policies. In the current situation of unclear policies, users are cautious and do not dare to purchase vehicles in large quantities, but only purchase products that are currently urgently needed. In addition, due to some accidents in the early stages, the government is making great efforts. In order to renovate the open-pit coal mines, many mines are in semi-discontinued state and are immediately shut down when there are signs of trouble. Under the combined effect of these factors, the truck dealers have a difficult time,†said Mr. Chen.
This "sad" includes both poor sales and low vehicle prices. "Today, (July 11th) this morning, a user came to the shop to see the car. The price I gave him was already very low. He also wanted me to lower it by another 2,000 yuan, which is equivalent to losing money selling cars. Even so The user did not finally buy it, and he said he would go back and think about it again. I would like to call him again in the next few days and ask if he would pay him too little," said Mr. Chen. Yesterday, a dealer wanted to buy my 5 stock cars. The purchase price of these cars was about 200,000 yuan per vehicle. I quoted this dealer for 135,000 yuan each, but he did not accept it. The price he proposed is Each of the 128,000 yuan is equivalent to a loss of more than 70,000 yuan per vehicle, and the loss of selling 5 cars is 350,000 yuan.In addition to the long backlog, the loss is not limited to this number. Although the car is sold to He will pay hundreds of thousands of dollars, but he will lose more if he does not sell him, so I still intend to sell the car."
Although you have lost so much, the days will always go. "Fortunately, I am 'walking on two legs' and there is another industry that can earn some money to make up for the loss of truck sales," said Mr. Chen.
Northeast: The market is really bad There are hardly any new cars “The market situation in Northeast China is now very poor. For example, Heilongjiang Jixi area has so far had no new vehicles.†As the manufacturer's regional manager, Mr. Zhu has more comprehensive data than dealers. . He told reporters: “Heavy-duty dump trucks in Heilongjiang Hegang, Jiamusi, Shuangyashan and other places sell slightly better, but the sales of road transport vehicles in these areas will not work, because these areas have lax inspections of overloading and have previously adapted Vehicles are still in use, the market has not changed the demand for lightweight vehicles, and there is no new car to enter the market.â€
In addition, Mr. Zhu introduced that this year, Heilongjiang exports only slightly better.
Shanghai: I still insist that “the market is not good, take the brothers to go around, and encourage morale.†A few days ago, when the reporter called Li Gang, deputy general manager of Shanghai Dajin Automobile Sales and Service Co., Ltd., he just brought his employees back from Huangshan Tourism.
According to Li Gang, the current heavy truck market in Shanghai is basically in a state of no demand. “Steel transport is basically stagnant. There is some demand for container transport. However, because Shanghai needs to control the total number of container vehicles, the operating license cannot be handled, nor can it be released,†said Li Gang.
Shanghai is a port city. It is dominated by port transportation. Affected by the financial crisis in Europe and the United States, exports have fallen seriously. “Each year, Shanghai exports clothing to Europe and the United States to a large part, but this year is not enough, and the exports of audio products, ceramic tiles, and toilet paper are less affected.†Li Gang said that the import situation is relatively stable, with a majority of chemical raw materials. "This year, new vehicles are basically used for the transport of imported goods."
Exports were stagnant, container vehicle operations were limited, and sales of other models were not improved. “The concrete mixer truck is slightly better. Shanghai’s political construction this year is better than last year, and the amount of construction started is also large. There are more people buying new cars at the beginning of the year and it is basically stopped.†Li Gang added that although the concrete mixer market is still okay, but also Most of them are normal updates, and the number of smaller vehicles (5- and 8-party cars) that have been used more frequently has been replaced by larger vehicles with more than 12 cars. The new volume is not large.
“People may be at a standstill now and June, July and August are the traditional off-season of the industry. Everyone is very confused,†Li Gang said. Shanghai Dajin’s current sales volume is basically the same as last year. Since it had just entered the truck sales industry last year, it is not currently affected. Some large distributors that did a good job last year were greatly affected. “Like last year, the market did a better job. The dealers of heavy-duty trucks, Shaanxi Auto, and Beiben have basically fallen by 50%, and they may have more.â€
“I just took back a car today because the customer had not repaid for a few months.†Li Gang said that the market is sluggish, and the vehicle repayment will also be affected. It depends on whether the customer’s supply is stable, even if the supply is stable. It is also a question of whether timely settlement is possible.
There are a few friends around Li Gang. There are one or two cars in the family running to transport. There are already three or five million yuan owed outside, of which two or three million won't come back. "It's hard to do it. It took the first two or three months to make a payment. Under normal circumstances, the invoice should be cleared by the shipper. Now it's the two parties re-signing the agreement and pulling the goods. After the invoice is issued to the owner, 120 days later. Once again, the delay is nearly half a year, said Li Gang. Therefore, some transport companies with a certain scale are mostly burdened with a large amount of money.
The customer’s shipping costs will not be returned, and the dealer’s vehicle repayment will naturally be affected. Li Gang’s company’s debt arrears rate is not very high. According to his analysis, it should be the quality of the company’s customers, and the relatively strong support from the manufacturers’ cooperative banks, long repayment time, low loan interest, and relatively low monthly repayment amount. Less, customers can also afford it. "The bank stipulated that it will take two months to repay the car and we will take back one car a few days ago," he added.
Due to the downturn in the market, many truck salesmen in Shanghai turned away because they couldn't see their hopes, and sales personnel were seriously drained. "I have learned a lot about it. It is estimated that 10% to 20% of the people have walked in one unit, but there are not many salespersons in each one. There is little impact on taking one or two," said Li Gang because of the need to reduce costs. There are not many distributors who actively lay off employees. "At present, everyone can still hold on. There is no time to know."
The salesman of Shanghai Dajin didn’t lose a lot. This made Li Gang feel very fortunate. He is currently focusing on two aspects of work: the LNG truck market and the improvement of various tasks within the company. “I have been following up and understanding the LNG market. I am actively planning to allow customers to build gas stations. The company was in the process of perfection and formalization soon after its establishment. It was also the time to carry out internal rectification and reassure people,†said Li Gang.
Shanghai Dajin, which has not laid off its staff, is also trying its best to reduce costs. “For example, we had spent many months waking up wages for our employees and we haven’t been able to cash it up until now.†Li Gang said that this year will definitely not be able to achieve sales targets. It is not easy to be equal to last year. “The industry is very depressed and many people are Wait, wait."
Li Gang is also talking with the customers, peers and friends around the market about the market trend. At present, there are two main points of view. One thinks that the market will slowly pick up in the second half of this year, and the industry will blowout in the second half of next year.
Another view is more pessimistic. It is believed that Shanghai is a major port city and is greatly affected by imports and exports. If the economies of Europe and the United States do not improve, it will be difficult for the Shanghai truck market to improve. Therefore, this part of the population predicts that there will be no major improvement in the market within three to two years.
"I was more optimistic about the new government's favorable policies. It is now becoming more and more confused and we can only wait and see what happens," said Li Gang.
Shenzhen: Dump trucks and terminal tractors are the hardest-hit areas. “Shenzhen's truck market has dropped by about half year-on-year.†Lu Xiaojun, general manager of Shenzhen Xingyu Industrial Development Co., Ltd., said that the decline was mainly due to the decline in exports and the prohibition of container trucks from being on the market. .
Lu Xiaojun’s company is mainly engaged in maintenance, and its sales are relatively less affected, but the market depression is also reflected in the maintenance business. “The overall maintenance volume is declining. Many owners have less cars and basically do not move. How could they have to make a ten-time eight-time car in a month? Now it is five or six times.†Lu Xiaojun said that prices and other costs are With rising prices, the market is vulnerable and prices cannot be increased. At present, only through internal promotion, more customers are provided with value-added services to attract customers. In addition, there is no better way.
Lu Xiaojun said that engineering dump trucks and terminal tractors are the hardest-hit areas in the market this year. In order to hold the Universiade last year, Shenzhen completed a number of municipal projects ahead of schedule. This part of the car demand was released ahead of schedule. At the same time, this part of the project is costly, government funding is tight, and some projects have been postponed. Therefore, the demand for Shenzhen-based infrastructure construction vehicles this year is very small, and the construction of dump trucks has become severe.
Due to the serious excess of container capacity, Shenzhen prohibits the licensing of new container carriers. Even if the government does not impose restrictions, the market itself is saturated, and many existing vehicles are still parked in the parking plant to “sunshineâ€. It will not be great. "Now only a few orders for 10 or 8 vehicles can be seen, as large orders for the previous two or three hundred vehicles are no longer visible."
“Although there are some slight increases in the market, in the long run, there will only be a slight recovery in the short term. There will be no essential changes in the truck market in Shenzhen, and it will not necessarily turn for the better next year.†Lu Xiaojun said that because Xingyuqi mainly sells SAIC Iveco Hongyan’s Jie Lion high-end road transport trucks, customers mainly engaged in trunk transportation, this part of the relatively good demand, but also escaped the "hard-hit area."
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