In 2008, under the influence of a series of unfavorable factors such as the rapid appreciation of the renminbi and the impact of the financial crisis, Weichai Import & Export Co., Ltd. calmly responded to the trend and achieved export revenue of US$120 million, an increase of 30.3% year-on-year; of which Weichai products were exported. An increase of 41.15% year-on-year, both indicators have created the best level of history. At the recent Shandong Provincial Foreign Economic and Trade Work Conference, Weichai Holding Group was rated as Shandong Advanced Foreign Trade Enterprise.
In this financial crisis, the company’s traditional market showed strong strength, and several traditional market export performances have greatly improved, becoming the key support for the company’s fight against the financial crisis.
At the same time, the import and export companies actively nurtured and developed emerging markets, identified product entry points, greatly enhanced the ability of emerging markets to earn foreign exchange, and the Russian market’s annual foreign exchange earnings increased by 30.6% year-on-year; the South African market’s annual foreign exchange exports increased by 58% year-on-year; the Chilean market Free product exports increased by 10% year-on-year.
The rapid growth of the Russian market has benefited from differentiated marketing measures, solved problems such as ship inspection and certification, and technical parameters. Through positive communication, it has been recognized by customers and enabled the Weichai ship fleet to successfully enter the market; the South African market is known as Deutz. The diesel engine is the breakthrough point and drives the sales of WD series diesel engines in this market. The CW200 series products produced by the Zhonghe Diesel Engine Factory have stable sales, a wide range of sales, high value, and can be equipped with ship machines and generator sets. It is very promising for the market. product.
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