Automobile counterfeit parts and components are deeply entrenched in China's auto market, and users are not surprised at these fake and shoddy products. How to effectively protect consumer rights and interests, standardize the market order, and win the counterfeit "protracted war" have become the focus of the company. On April 3, 2015, the " Fukuda Cummins Engine Parts Anti-counterfeiting and Start-up Conference" with the theme of " Flawless Parts Carefree " was held at the Beijing Wantong Automobile Sales and Service Center. Fukuda Cummins, Foton & Omar Division, Foton Light Commercial Vehicles , Beiqi Foton Parts, Cummins (China) Filtration Systems , Cummins (China) Legal Affairs and Service Stations and other related leaders gathered to achieve a thunderstorm. , set off a fake storm of Futian Cummins.
"Fukuda Cummins Engine Parts Anti-counterfeiting and Initiation Meeting" with the theme of "Flawless Parts Carefree"
Urgent demand for counterfeiting is imperative
As the engine's "heart", the engine can't tolerate sloppy during the entire life cycle. In particular, daily maintenance is the key to the engine's longevity. Since its launch in 2009, Cummins ISF engine has gradually won the market with advanced technology and good user reputation. It is expected that the market will be close to 150,000 units in 2015. The increasing market share has also given ulterior motives to people. Especially in the past two years, there have been many false filter incidents on the market. As a result, Cummins ISF users experienced serious engine failures (such as pulling cylinders, burning tiles, etc.) during use. Oil leaks, etc., caused irreparable economic losses to users, but also caused a bad influence on Foton Cummins products, Cummins, and Foton brands.
On-site discussion
Counterfeit products not only allow users to bear direct economic losses, but also bring serious resistance to the promotion of enterprise products. The leading service policies implemented by OEMs need genuine filtration support, especially the leaders of medium- and light-duty trucks such as Foton-Omar, whose service policies for the “4-year-long 1 million-km warranty on core components†are highly recommended. The user's pro-Lai, which can not be separated from the Cummins ISF engine exclusive power, but also lack of Cummins authentic filter "intimate care."
In such a market environment, clearing the chaos of the accessories market is an urgent need for users. Advocating users to select genuine Cummins Filtration Systems is a corporate responsibility. Genuine filtration is the premise that the company’s products can continue to provide users with maximum revenue, so it is necessary to fight against counterfeiting. Imperative.
True or false oil filter appearance is difficult to distinguish
A multi-pronged approach allows counterfeiting and nowhere to be hidden
The hazards of counterfeit filters to the engine are well known, but how to help users effectively identify counterfeit and shoddy products and to prevent counterfeit and shoddy products from ramping up are the focus of discussion at the conference. The conference staff also made suggestions and suggestions. The counterfeiting action should be combined with the OEMs, dealers, service stations, parts sales, users, and the media to display the hazards of the false filtering system through multi-channel publicity, cultivate users' awareness of counterfeiting, and cut off counterfeit and shoddy goods from the terminals. The market, which avoids many brands in the market cracking down on counterfeit work, is more effective, and has effectively solved the harm of counterfeit and inferior Cummins Filtration companies and users.
Continued on the map: true and false filter identification (from left to right: true and false)
In addition, improving the product's own anti-counterfeiting technology and strengthening the supervision of accessories sales channels is also the focus of future anti-counterfeiting. At present, Futian has a good after-sales service and perfect accessories support, and the amount of product is constantly increasing. However, the supply of multi-channel accessories also brings opportunities to unscrupulous traders. In the future, we will establish a sales channel that can trace the origins and effectively avoid counterfeiting. Fake and inferior products appear in regular sales channels. At the same time, the appearance of the genuine Cummins Filtration Equipment has seven anti-counterfeit identification methods, and advanced anti-counterfeiting technology provides protection for users to purchase products.
Futian Ouma light truck
　　 So how do users distinguish between true and false Cummins Filtration? In addition to the above-mentioned enterprises and product support, the user himself should not be tempted to use small amounts of money, because generally the interior of a very inexpensive filtration system is mostly ineffective. This is a big loss for the engine, but some fakes will be associated with genuine products. Selling the same price is difficult for the user to identify. At this time, it is best for the user to go to the regular service station for maintenance and fundamentally eliminate it. Even if unfortunately, the use of counterfeits causes damage to the engine. At this time, users must take up legal weapons to protect their legitimate rights and interests. This is feasible and necessary in law enforcement.
On-site demonstration of true and false identification guide
In the three hours of intense discussion, the parties reached an agreement. The conference will be used as a starting point to carry out counterfeit recommendation conferences on “True Parts and Freedom†in the Beijing-Tianjin-Hebei Region, the Yangtze River Delta, the Pearl River Delta, and the Southwest Region. The government, companies, distributors, and service stations will be responsible for counterfeiting. The Cummins Filtration system hazards the user. With the momentum of the Thunder, the users of Foton Cummins are free to worry.
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