A study by Polk, a world-renowned market research company, shows that in 2011, only 35% of hybrid owners in the United States will choose to continue to buy hybrid cars, while about two-thirds of hybrid owners will not buy hybrid cars again.
However, when returning to the new car market, hybrid car owners still maintain their brand loyalty. According to Polk, 60% of Toyota's hybrid owners returned to the market to purchase Toyota models again in 2011, and Honda also had 52% loyalty among its hybrid owners.
Polk also found that rising fuel prices (which have risen to US$4 per gallon in some regions) have had little impact on the loyalty of hybrid owners, and the real stumbling blockers that hinder their popularity are their relatively high price points and their energy efficiency. The impact of competition from traditional power cars and small and medium-sized cars. According to Polk's data, in 2011, the share of hybrid vehicles in the US new car market was only 2.4%, a decrease of 5 percentage points compared to 2008.
However, according to Toyota spokesman Greg Thome, Toyota is still committed to the development and sales of its hybrid models, and about 50% of the existing hybrid vehicles will be replaced by a new type of hybrid vehicle. It is reported that as Toyota's best-selling hybrid model, the Prius has sold more than 60,000 vehicles in the first three months of this year.
However, when returning to the new car market, hybrid car owners still maintain their brand loyalty. According to Polk, 60% of Toyota's hybrid owners returned to the market to purchase Toyota models again in 2011, and Honda also had 52% loyalty among its hybrid owners.
Polk also found that rising fuel prices (which have risen to US$4 per gallon in some regions) have had little impact on the loyalty of hybrid owners, and the real stumbling blockers that hinder their popularity are their relatively high price points and their energy efficiency. The impact of competition from traditional power cars and small and medium-sized cars. According to Polk's data, in 2011, the share of hybrid vehicles in the US new car market was only 2.4%, a decrease of 5 percentage points compared to 2008.
However, according to Toyota spokesman Greg Thome, Toyota is still committed to the development and sales of its hybrid models, and about 50% of the existing hybrid vehicles will be replaced by a new type of hybrid vehicle. It is reported that as Toyota's best-selling hybrid model, the Prius has sold more than 60,000 vehicles in the first three months of this year.
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