"Whoever can explain clearly what will happen next year, this year I will dump the car and put a few cars on the line. I remember, at the end of last year, Mr. Zhang, the dealer, was joking. It didn't make any mistakes. Now Mr. Zhang is busy. It is fun to build cars, build service stations, and visit users. “The market started to improve in April. Although there was a decline in July, it was not as light as it used to be in previous years. This year’s market still has hope. Recently, Mr. Zhang told reporters.
The task is more confident and sufficient
Over half the time, the sales volume has gradually changed from the imaginary dashed line to the solid line, and the heavy truck companies and dealers have gradually grasped the market. Therefore, most companies have made targeted adjustments to sales in the second half of the year.
According to reports, most heavy-duty truck companies have already held a semi-annual summary meeting. Companies that do not have a half-year meeting also have some internal meetings. For the second half of the year, most companies are optimistic.
The most recent increase in the number of Futian Auman’s most high-profile publicly stated that it has raised its sales target to 75,000 vehicles. “Dealers’ sales tasks will increase accordingly. As to how many vehicles are to be sold, they are still in the midst of business negotiations. In the second half of the year, Auman will accelerate the development of dump trucks and special-purpose vehicles, but tractors will still maintain flexible policies in the first half of the year. Mr. Ren, a distributor of Henan Auman said, “Ouman tractors will have a profit of around 20,000 yuan in the second half of the year. Another brand dealer in Xiamen said.
“In July of last year, they all began to shift to the off-season. This year’s situation was not off-season. In the first half of the year, companies were pessimistic about the market and the tasks were relatively low. We basically completed the first half of the year. No clear adjustment has been made, but the tasks assigned to us by enterprises are higher than in the first half of the year, said a liberation dealer in Hunan.
“This year, Tianlong has matured. During the first half of the year, Dongfeng’s sales in Shandong were slightly better than last year. Tractors and flatbeds all sold well. In the past few days, Dongfeng gave the dealers a hard time at the half-year meeting. Everyone completed the task. With more momentum, our goal is not only to complete this year's task, but also to exceed last year. Shandong Dongfeng dealer Mr. Li expressed optimism.
Struggling with a tractor
According to the reporter's understanding, some dealers have only completed four to five percent of the tasks of the year. If they want to complete the task for the whole year, they will surely struggle in the second half of the year. “According to the practice of previous years, generally speaking, about 70% of the sales tasks will be completed in the first half of the year, and the entire year's tasks will dare to say that there is no problem. Now only 40% has been completed, and the pressure in the second half of the year will be very high,†said Mr. Li, a dealer of Shanxi Dongfeng.
“In the first half of the year, dump trucks sang the protagonist. The tractors in the Shandong market started very slowly. We only completed about 40% of the planned annual sales. The market was weak and it was difficult for the dealers to reverse them. In the first half of the year, sales companies also understood us more. The task will not be held every day, but with the recovery of the tractor market, the supervision of enterprises has become more and more frequent in the past two months, and this year's task seems to be unfinished. Shaanxi Automobile dealers also said.
Although the pressure for the completion of existing tasks is not small, many companies and regions still believe that there is still potential to be tapped in the market.
“From July sales, it is slightly higher than in June. According to this estimate, the heavy truck market in the second half of this year will be at least better than the second half of last year. SAIC Iveco Hongyan responsible person said.
In the second half of the planning of many companies, the tractor has become a sought-after target. In the first half of the year, China National Heavy Duty Truck, which had tasted the sweetness of the dump truck, pushed the single tractor to the stage in the second half of the year. "In the second half of this year, China National Heavy Duty Truck Group will have a certain degree of improvement in the sales of tractors, and the enthusiasm of dealers has increased. China's heavy truck dealer Mr. Li disclosed to reporters.
In the first half of the year, Hongyan launched a high-profile launch of Jieshi, and in the second half of the year, the promotion of tractors will continue to increase. “The tractor has always been the short board of Hongyan. Apart from the Jieshi, in the second half of the year, Hongyan will issue corresponding promotion policies for several models including 6×4 and 6×2 tractors. Our distribution center has The company submitted a promotional application and it should soon have a result, said Mr. Zhang, a distributor of Hebei Hongyan.
At the same time, Valin is also actively planning on the amount, and its investment in the second half of the market is also concentrated in the tractor. “In the second half of the year, Xingkai Ma models equipped with Weichai engines will have price cuts. Companies will provide support in advertising and other aspects, and require dealers to cooperate in carrying out some activities in the spare parts and after-sales service. Mr. said.
Diversification of market trends
For the second half of the company's concentration in the tractor market, most dealers expressed their approval. “In the first half of the year, there were many infrastructure construction projects. Dump trucks dominated the market. In the second half of the year, the transportation market picked up and the user’s confidence increased. In the first half of the year, the demand for tractors was suppressed for half a year. The company’s betting tractors are the right choice. Dealer Lee thinks so.
However, some dealers raised objections to such adjustments. “In the first half of the year, mainly the dump truck market, many dealers have accumulated a backlog of tractors. Therefore, the prices of tractors have been adjusted in the second half of the year. There are factors that deal with these stock vehicles. Mr. Ping said.
The reporter learned from many parties that the heavy-duty market in the second half of the year may still follow the route that the peak season is not prosperous and the off-season is not thin. At the same time, the market trends in various regions of the country show a diversified pattern. In some areas, the off-season is even lighter than in previous years. "The sales in the second half of the year may be slightly better than last year. But it is still very difficult to see how this year's market rules are still less than the last minute. After all, the off-season is not thin or off-season. In the coming months, we will still reduce inventory. An emancipatory distribution in Hunan. Business said.
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