The user-focused water treatment market, under the cover of overall growth, showed a polarization within itself, in which the retail sales of pure water machines maintained rapid growth, while the traditional drinking fountains and net buckets declined rapidly.
According to the latest data released by a third-party research company, Yikang, in the first quarter, the market size of water treatment equipment (including traditional water dispensers, clean water tanks, direct drink machines, pipeline machines, water purifiers and water purifiers) reached 67% in the first quarter. Billion yuan, a year-on-year increase of 27.3%. Among them, the market size of the water purifier in the first quarter of 2015 has reached 2.7 billion yuan, with retail sales up 82.5% year-on-year; retail sales of traditional water dispensers were 1.7 billion yuan, down 16% year-on-year; retail sales of net buckets were 100 million yuan, down year-on-year 48%. In addition, the retail sales of water purifiers was 1.2 billion yuan, up 52.8% year-on-year; retail sales of direct drinkers were 0.9 billion yuan, up 20.7 percent year-on-year; retail sales of pipeline machines were 100 million yuan, up 18.7 percent year-on-year.
The polarization of the water treatment equipment market is mainly related to the user population. Hong Shibin, an expert on Internet marketing of the China Internet Association, pointed out that with the improvement of consumer living standards, more and more users are more concerned about the safety of domestic water, which is also the main reason for the rapid growth of the water treatment market in recent years. However, newly-increased users are mainly family-based. The demand for such users is to purify domestic water. The corresponding water treatment equipment is pure water and water purifiers. For traditional water dispensers and clean water tanks, Its water purification effect is relatively limited, and its advantage lies in its convenience. Its customers mainly focus on office space.
Zuo Yanjun, general manager of Zhongkang Brand Center, said that many water purification companies will continue to exert RO reverse osmosis technology products in the second half of the year, which will promote the development of the water purifier market. It is expected that the large-volume non-barrel machine, more convenient and more user-friendly products will become the future direction of development.
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