In 2015, due to the domestic economic development entering the new normal state, China's domestic emission standards for diesel vehicles have been fully implemented. Environmental protection standards have entered the most severe period of implementation, coupled with the Spring Festival holiday and declining demand, the production and sales of special vehicles in China have experienced double Declined, with output falling by nearly 10% and sales falling by more than 50 percentage points.
1. Analysis of the Status Quo of Special Vehicle Segment Market Industry
In recent years, with the increasingly fragmented market demand, the competition in China's special-purpose vehicle industry has become more intense. In addition to the traditional special-purpose vehicle companies, there are more and more new franchisees, such as OEMs (whole vehicle companies) and heavy machinery. Industries, new special-purpose vehicle companies, etc., and the market of latecomers have been experiencing rapid growth. For example, the total sales volume of mainframe plants with sales volume of more than one hundred units in January-February 2015 has accounted for the total period of the special-purpose vehicle market. 62.52% of the sales volume; machinery industry such as Zoomlion, Xuzhou Engineering Machinery and Sany Heavy Industry total market share reached 5.30%.
On the other hand, in order to enlarge and strengthen the special vehicles, the OEMs have been tying the special-purpose vehicle companies with advantages of products and geographical positions, such as Dongfeng and China National Heavy Duty Truck, to realize the lowest cost of products.
2. Analysis of Status Quo and Trend of Products and Technology Development in Special Vehicle Industry
First of all, at present, China's special-purpose vehicle products are mainly based on transport types, such as vans and warehouse-type transporters. The total sales of the two models account for about 70% of the total sales of special-purpose vehicles; At present, the proportion of such vehicles in the total sales of special vehicles in the country is more than 5%; in recent years, special-purpose special vehicles have emerged, but sales are relatively low, such as dust suppression vehicles, in addition to cars, earthquake sequence cars, Cementing vehicles, anti-riot vehicles, fracturing vehicles, and nitrogen-generating vehicles.
Second, China lacks brand and technology in the production of special vehicles. Mainly reflected in the engine technology, product structure. What is gratifying is that domestic companies have already cooperated with overseas developed countries, and are currently in the stage of technology introduction and digestion, and are moving overseas, such as the cooperation of Dongguan Yongqiang and Italian VE company on new energy all-terrain special automotive technology; Dongfenghe The cooperation of German Smith on the semi-trailer; the cooperation between Ice Bear and the US Crown Chicago and Beja on the technology of refrigerated trucks; the cooperation between Brilliance and Caycano of Portugal on airport shuttle buses, and the current airport at Brilliance Ferry vehicles have successively moved to Nigeria, Portugal, Iran and other countries.
Third, China is becoming a research and manufacturing center for special vehicles, and the product structure of special vehicles will change. For example, special vehicles for construction projects will be reduced in demand due to completion of construction tasks. Special vehicles and logistics transportation closely related to people's production will become the main force; this will guide specialized vehicle companies to gradually divide into enterprises with low output and high technological content and small production volumes. There are two major categories of companies with high technological content. The number of special-purpose vehicles will also decrease.
Fourth, China's special vehicle technical standards can not keep pace with the development of special vehicle products.
Fifth, the demand for special vehicles in China is becoming more and more detailed, and special vehicle products are moving toward intensive, intelligent, multi-polarization, safety, environmental protection, energy conservation, and theft prevention.
3. Development problems, countermeasures and future forecast analysis of special-purpose vehicle industry Currently, there are three problems in the special-purpose vehicle industry in China: First, the overall strength is weak, the enterprise structure is relatively scattered, some enterprises are small in scale, and the level of specialization is low. Professional and technical personnel Lack of research and development capabilities, and generally low product technology content; Second, repeated construction is serious, and low-level vicious competition is serious. The newly added special-purpose vehicle companies in the past two years are mostly transport enterprises. Third, the government has long oversight on the supervision of special-purpose vehicles, resulting in over-burdened business operations, unregulated business operations, and low profits.
Countermeasures: Strengthen the special-purpose automobile industry, increase innovation ability, accelerate brand building, develop energy-saving and new-energy special-purpose vehicles, highlight the characteristics of specialization, specialization, and refinement. Product development should be diversified and serialized to meet the needs of various industries. The second is to standardize the production order of the special-purpose auto industry, organize production in strict accordance with national standards, strengthen industry management, improve the capabilities and level of production equipment, and strengthen production consistency management. The third is innovation. The innovation management system and model.
Future forecast: The state will increasingly rigorously manage vehicles. Products will become more and more standardized. The trend of high-end, smart, and environmental protection will become more pronounced. The industrialization of the industry will intensify. The OEM will control the entire industry, and the market concentration of special vehicles will increase significantly. The realization of the 40% target for specialization is just around the corner.
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