"BMW recently increased the engine displacement of the X5 and X6 3.0L models sold in the US market by 25ML to 3004ML. This small change has increased the tariff cost of entering the country by 110,000 yuan, resulting in parallel imports. The price advantage of the car suddenly disappeared." At the Asian city routine information meeting, Yan Jinghui, deputy general manager of the Asian city, gave a typical example to illustrate the current status of parallel imported cars in China.
Although the State Administration for Industry and Commerce has stipulated that the operation of the general dealers and authorized dealers of automobile brands will be suspended from October 1, last year, and policy support will be provided for the parallel import truck dealers to conduct fair and fair business activities, but the policy is easy to open. The actual promotion is difficult. The above-mentioned "trick" of BMW is one of the best examples. Yan Jinghui revealed that from the current situation, luxury car companies represented by BMW and Mercedes-Benz are using the global market as an excuse to investigate the unauthorized export of high-end luxury cars in China, punishing dealers from sources, and exporting parallel imported cars. China implements resource control. Mercedes-Benz has made it clear that penalties will be imposed on US dealers who export so-called "parallel cars" to China, which have become obstacles in the promotion of parallel imported cars in China.
The reason why multinational auto companies “smash†parallel imported cars is closely related to their interests in China. As we all know, the price of the same imported car in China is roughly two to three times higher than that of foreign models. Although it includes various taxes and fees, the average price of imported cars has increased by about 60% on average. However, the current import price is 100% to 150% higher than the original car price. Obviously, it is not just a tax issue. The remaining part should be the fare increase of manufacturers and dealers.
In fact, parallel imported cars with great price advantage are a supplement to imported cars. Compared with the imported cars of the Chinese version, the price of imported cars in the US and Middle East versions is 20% to 30% lower. In addition, the non-standard imported car model has a big difference compared with the standard car, which caters to the demand of some consumers for individuality, so it is sought after by consumers. Under the impetus of national policies, problems such as difficulty in getting on the cards, lack of after-sales service, and irregular management before parallel importing cars are gradually being solved.
At present, in Beijing Asia City and Shanghai Free Trade Zone, the after-sales service of parallel imported cars has been solved by insurance companies. The China Automobile Dealers Association is also reviewing and approving service standards for parallel import vehicles, such as after-sales service processes, quality management, and parts supply. In the long run, the trend of the release of parallel imported cars is unstoppable. The key is to promote the implementation of national policies, strengthen the implementation of parallel import policies and the speed of advancement, and the anti-monopoly normalization is an effective means to check and offset foreign companies' resistance to parallel imports. Once the relevant policies are promulgated, the resistance of multinational car companies will become "the end of the strong."
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