The automotive industry has now built a complex network of relationships. Taking the Audi brand as an example, in Audi's global network of raw material suppliers, secondary component auto parts manufacturers, first-class component auto parts manufacturers, Audi vehicle manufacturers, Audi dealers and customers, Audi The entire vehicle manufacturer is at the core.
For automakers, auto parts manufacturers are divided into three layers:
The first floor is a partnership of vehicle manufacturers. It not only provides modules, but also carries out R&D and design together with vehicle manufacturers. It is the largest and most involved supplier. Such as Magna, Delphi, Visteon and so on. Once the contract is terminated, it means high conversion costs for both parties.
The second-tier suppliers directly provide modular products, such as dashboards, power units, exhaust devices, etc. They are not involved in R&D and design themselves. Such suppliers include Lear, Dana, JCL, Denso, Bridgestone, etc. . Many parts and components of automobiles have high standardization and low profits. Generally, vehicle manufacturers are unwilling to make such accessories (China's BYD is an exception).
The third tier suppliers are the lower tier suppliers and they only provide components to higher tier suppliers. It is usually a module or a specific part of a large part, like keys, sensors, etc. Such suppliers include Gentex, Intermet, Wescast, DuPont, General Plastics, and others.
A vehicle has tens of thousands of parts and needs to be mass-produced. Therefore, whether the supply management is good or not directly determines the production efficiency of the vehicle factory. The development process of cars often requires the assistance of suppliers. Today, the auto industry is extremely competitive. In the context of globalization and division of labor, outsourcing parts generally account for about 60% of the value of a car. Therefore, the vehicle manufacturer's bargaining power to suppliers determines the company's life and death. Sometimes, a supplier must serve multiple automotive companies. Therefore, seizing the supplier's development resources is also one of the battles between OEMs. In 2008, due to the development of spare parts, the replacement of the Audi A4 was postponed for a year.
Because of this, large automotive groups and suppliers often maintain a close division of labor and cooperation, such as supporting suppliers' management and production technologies, coordinating production plans with suppliers, and maintaining the same pace as possible. For some core components, automakers will require suppliers to produce locally, which often leads to exclusive support, such as the original accessory suppliers of the Eismann Group, which is the German Volkswagen AG and Audi.
Below, we take an Audi A8 as an example to look at a luxury car where its main components originate.
BOSCH
Robert Bosch GmbH is one of the largest industrial companies in Germany. Its products cover many fields such as automotive technology, industrial technology, consumer products and construction technology. In 2004, Bosch became the world's largest automotive technology supplier and the world's largest manufacturer of packaging machinery.
It is no exaggeration to say that in any car, whether it is tens of millions of Pagani, or tens of thousands of Chery and Geely, there are BOSCH in the engine compartment. Bosch's products are too many. Picking a reputation is the biggest, ESP vehicle stability system, Bosch invented. Most of the ESPs assembled on vehicles today are from Bosch.
ZFSACHS
ZFSACHS is fully known as ZF SAX. It is one of the most important manufacturers of drive system products in the world today. This company is also a long-established company with the same reputation as BorgWarner of the United States. In addition to mechanical transmissions, hydraulic automatic transmissions and various gear transmissions, its products include steering gears, drive axles, pumps, suspension systems and electromagnetic clutches.
SACHS's shock absorbers are the best in the field of automotive shock absorption. ZF gearboxes and chassis are also commonly used in various types of vehicles, such as the German MAN, Neoplan, and Volvo. In the field of power systems, ZF also produces many products in the field of chassis, steering and transmission.
For automakers, auto parts manufacturers are divided into three layers:
The first floor is a partnership of vehicle manufacturers. It not only provides modules, but also carries out R&D and design together with vehicle manufacturers. It is the largest and most involved supplier. Such as Magna, Delphi, Visteon and so on. Once the contract is terminated, it means high conversion costs for both parties.
The second-tier suppliers directly provide modular products, such as dashboards, power units, exhaust devices, etc. They are not involved in R&D and design themselves. Such suppliers include Lear, Dana, JCL, Denso, Bridgestone, etc. . Many parts and components of automobiles have high standardization and low profits. Generally, vehicle manufacturers are unwilling to make such accessories (China's BYD is an exception).
The third tier suppliers are the lower tier suppliers and they only provide components to higher tier suppliers. It is usually a module or a specific part of a large part, like keys, sensors, etc. Such suppliers include Gentex, Intermet, Wescast, DuPont, General Plastics, and others.
A vehicle has tens of thousands of parts and needs to be mass-produced. Therefore, whether the supply management is good or not directly determines the production efficiency of the vehicle factory. The development process of cars often requires the assistance of suppliers. Today, the auto industry is extremely competitive. In the context of globalization and division of labor, outsourcing parts generally account for about 60% of the value of a car. Therefore, the vehicle manufacturer's bargaining power to suppliers determines the company's life and death. Sometimes, a supplier must serve multiple automotive companies. Therefore, seizing the supplier's development resources is also one of the battles between OEMs. In 2008, due to the development of spare parts, the replacement of the Audi A4 was postponed for a year.
Because of this, large automotive groups and suppliers often maintain a close division of labor and cooperation, such as supporting suppliers' management and production technologies, coordinating production plans with suppliers, and maintaining the same pace as possible. For some core components, automakers will require suppliers to produce locally, which often leads to exclusive support, such as the original accessory suppliers of the Eismann Group, which is the German Volkswagen AG and Audi.
Below, we take an Audi A8 as an example to look at a luxury car where its main components originate.
BOSCH
Robert Bosch GmbH is one of the largest industrial companies in Germany. Its products cover many fields such as automotive technology, industrial technology, consumer products and construction technology. In 2004, Bosch became the world's largest automotive technology supplier and the world's largest manufacturer of packaging machinery.
It is no exaggeration to say that in any car, whether it is tens of millions of Pagani, or tens of thousands of Chery and Geely, there are BOSCH in the engine compartment. Bosch's products are too many. Picking a reputation is the biggest, ESP vehicle stability system, Bosch invented. Most of the ESPs assembled on vehicles today are from Bosch.
ZFSACHS
ZFSACHS is fully known as ZF SAX. It is one of the most important manufacturers of drive system products in the world today. This company is also a long-established company with the same reputation as BorgWarner of the United States. In addition to mechanical transmissions, hydraulic automatic transmissions and various gear transmissions, its products include steering gears, drive axles, pumps, suspension systems and electromagnetic clutches.
SACHS's shock absorbers are the best in the field of automotive shock absorption. ZF gearboxes and chassis are also commonly used in various types of vehicles, such as the German MAN, Neoplan, and Volvo. In the field of power systems, ZF also produces many products in the field of chassis, steering and transmission.
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