The Volvo S60L produced at the Chengdu plant was exported to the US at the end of May. Volvo also became China's first and only luxury brand to export to the United States. Prior to this, Volvo Car Group President and CEO Hanken Samuelson had publicly stated that "the products produced in the Chinese factory will be sold to the world." Because the car has a first-class rear space and meets the preferences of American consumers, the S60 is an important part of Volvo's revival plan in the United States.
It is reported that after officially entering the US market, the domestic S60L will be officially launched under the name of the 2016 S60Inscription. It is planned to export 1,500 vehicles during the year and 5,000 vehicles in 2016. The S60Inscription for export to the US is divided into two models, both of which use a 2.5-liter inline five-cylinder engine that matches an 8-speed automatic transmission. For the needs of the US market, the S60 will also offer a full-time four-wheel drive system.
Previously, China's own brands publicly indicated that they planned to enter the US market, including BYD and Great Wall. From the current situation, Volvo has undoubtedly taken the lead in achieving the landing plan. In addition, it is reported that Volvo will also plan to export "Made in China" models to Asia Pacific and other parts of the world to enhance the competitiveness of the Volvo brand in the global market.
In 2014, Volvo Cars sold a total of 81,221 vehicles in China, an increase of 32.8% year-on-year, exceeding the sales target of 80,000 vehicles for the year. In the global market, Volvo has sold a total of 465,866 units, an increase of 8.9% year-on-year. However, in the US market, Volvo sales showed a significant decline, a decrease of 7.9%. Prior to this, Volvo has been a niche model in the United States, and with the export of domestic models, it will also enhance the recognition and support of American consumers.
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