In the past 2014, Volkswagen has suffered from a series of negative news, but with the strong performance of FAW-Volkswagen and Shanghai Volkswagen, Volkswagen will still have no suspense to win the crown of China's auto consumer market. The development momentum of the Volkswagen brand as a whole is staggering. The Volkswagen brand can achieve such a result in the strong Chinese car consumer market, thanks to its perfect product sequence, and secondly to the good product power, but the most important one is that it should be attributed to Chinese consumers. Worship and superstition for Europe, especially made in Germany.
In fact, as early as more than a decade ago, when the car just entered the Chinese family, the rumors that the German car was strong and anti-collision, and the materials were solid, once occupied the forefront of the consumer word of mouth. At that time, although the Japanese car sold far more than Germany, the word-of-mouth on Japanese cars has been entangled in negative news such as cutting corners and thin steel plates. In this respect, the relative position between the German car and the Japanese car word-of-mouth has never changed. This has also laid the foundation for the decline of Japanese cars and the rise of German cars.
Although in the past ten years, various types of automobile media and testing organizations have made great popularity of collision safety, the rationality of energy-absorbing structural design is an indicator of vehicle safety evaluation, and the United States. The latest test results of IIHS also prove that some German cars are actually not as safe as Japanese cars. However, Chinese consumers are still very willing to intuitively judge the safety of the vehicle by knocking on the fender and closing the door to listen to the sound.
From the perspective of driving quality, the German car's adjustment of the accelerator pedal curve is also the reason why the public feels that the German car is more stable. The speed limit of the German speed limit determines that the linearity of the accelerator pedal of the German car will tend to be more backward. When the city starts, this slightly slow pedal response is not fast enough, but it will definitely give the first driver a body. Heavy feeling. On the contrary, the early part of the brisk throttle often makes the first driver feel that the car is running too far. Combining several factors, most car consumers know that Hyundai still believes that German cars are very strong.
In fact, this is no stranger to Chinese car consumers, because not only in the automotive field, but also in other aspects of life we ​​are deliberately creating a myth about Germany. What German housewives' kitchens are accurate to the second, and the news that Qingdao's German sewers are not blocked for a hundred years is flying all over the sky. On the first day of 2015, the German "Süddeutsche Zeitung" published an article titled "The Chinese View of Germany - A Myth about Germany's Pursuit of Perfection". It is an article published in the German media, but it is It has pierced several myths made in Germany. For example, the drainage project in Qingdao City, which was recently circulated in the micro-friends circle, has a small proportion of German manufacturing, and has nothing to do with it. Indeed, sometimes we are really too mythical in Germany, or rather, we are creating German-style myths. So that an ordinary public car will be given the name of a car, and even the word of the car can be the only word of the public.
Not only consumers who are obsessed with German brands, but also our own brand cars are also blindly full of German manufacturing. It can be seen that in recent years, more and more independent brands have to deliberately move closer to Europe when launching new cars. For example, what European style design, the slogan of Porsche training chassis is not uncommon. Qoros Auto is one of the most typical representatives of this. A good Chinese car brand has created a completely German-style car with a full international team. This is like having a plate of Italian pizza in a noodle restaurant opened in Shaanxi. It doesn't feel like it. Not only that, it is said that in the respective main auto companies, the most popular words of the leaders in the decision-making technology program is how the Volkswagen car does it. The argument of the technical solution is also simple enough to see if the Volkswagen car has such a Design is all right. If it is true as a rumor, then such a decision maker is simply a group of frogs at the bottom of the well.
The superstitions of independent companies for European cars can be seen on the small-displacement turbocharged engines that have been introduced by their respective major auto companies in recent years. When European cars introduced a small-displacement turbocharged engine in response to the new emission regulations, Volkswagen subsequently introduced TSI+DSG. Since then, the self-owned brands have followed suit, and the double clutch with T has also emerged. In this way, the rumors in the previous article are not groundless. Now that European cars are going to start plug-in hybrids, it is certain that in the camp of their own brands after five years, it is definitely a scene of plug-in hybrids. The entire autonomous automobile industry is evident to Europe and the superstitions of Germany.
In my opinion, there are at least two aspects of German brand cars that are short-boarded and not worthy of self-owned brands. The first is light weight, the second is the balance between cost control and quality assurance, and the third is new energy power. Lightweight has always been one of the goals pursued by auto companies. Recently, the German brand's strength in lightweighting can be clearly felt. However, in the Chinese market environment, the German short-selling short board has become a bright spot, because it is safe. As the profit margin of new cars decreases, how to control costs is a must-answer for all auto companies. It is simple to reduce costs, but the quality problems caused by cost reduction cannot be ignored. How to find a balance, the German car obviously did not do enough, you can see the clues from the mass problems frequently raised by the public last year. As for the new energy power, the German car obviously lacks the ability to further innovate. Even the plug-in hybrid that is now the mainstay of German cars is just a transitional product. Due to charging time and infrastructure constraints, electric vehicles are difficult to become mainstream. In the development of new energy products, it is not clear now that the future direction of German cars is developing.
Of course, the author does not mean to negate the German manufacturing. In the design of the whole vehicle, the exquisite design process of the German car can certainly give a certain reference to the independent brand. But to learn from this kind of thing, it is more important to learn from others. Otherwise, it will only be a cat-painting tiger in a lifetime, and eventually harvest a painting that is not an anti-dog. In the automotive field, things worthy of self-owned brands are far more than just one in Germany, the quality of Japanese cars, the cost of Korean cars, and which ones deserve to be learned by their own brands. Why do we face these neglects selectively, and go to the deliberate mythical German car?
In fact, the excessive superstition of Europe is still because it is not self-confident, because there is no brand like Mercedes-Benz in our automobile industry, because there is no brand like Bosch in our parts industry. After all, the development model of our automobile industry is still based on the manufacturing priority model. There is no independent brand to stifle the innovation ability, and the introduction of technology has fostered an unpredictable attitude. It is understandable to shape the Western developed countries into a model of the industry, but excessive superstition will only form a soil in the subconscious that breeds the spirit of worshipping foreigners. In other words, we put ourselves too low and too low.
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