The development of science and technology allows us to restructure and define a new philosophy of life. GfK selected 10 recent technological developments that will have a significant impact on people's lives. These technologies will greatly affect brand manufacturers, business models and ConnectedConsumers (Internet consumers) in the future, furthering the IoT era.
The development of science and technology allows us to reconstruct and define a new philosophy of life. GfK selected 10 recent technological developments that will have a significant impact on people's lives. These technologies will greatly affect brand manufacturers, business models and ConnectedConsumers (Internet consumers) in the future, furthering the IoT era.
1 Ubiquitous data analysis
More and more businesses are using their big data collected from their customers to better understand customer needs and to optimize products to better serve their customers. This is the ubiquitous data analysis, which places a premium on the quality of the data, not the quantity. Maximize the data into valuable innovations, use the data to understand the market, as a basis for making informed business judgments.
If you focus on the quality of your data, it becomes crucial to filter all the information you collect. For example, artificial intelligence, which needs to quickly complete a series of actions: data collection, analysis, and make instant judgments to take action. Strictly speaking, the focus on data quality needs to be embedded in the data collection process. Behind this data analysis should also pay attention to the privacy of consumer information. Consumer research conducted in 2015 in 20 regions of the GfK worldwide shows that consumers around the world are concerned about how their data is collected, sold and utilized.
2 Virtual Reality (VR)
In 2016, from industry to consumers, from hardware to software, to virtual reality, everything is at a stage of universal education. As the three giants launched consumer products one after another, and "sold out" news, virtual reality as the most watched new intelligence rapidly swept the world. The global market for VR Heads is expected to reach 2.8 billion USD by 2020, of which VR head-mounted devices for gamers make up the majority. In the Chinese market, the annual retail volume in 2016 will reach about 3 million units. From the VR headline online market monitored by GfK, VR headline retail volume has almost doubled from January to April 2016. Virtual Reality Hardware Products are experiencing an initial burst of growth. But still is based on VR box. Overall, China's VR market is still in the brutal phase of growth. I believe in the future VR applications will be gradually to live, tourism training, medical, decoration, real estate, education and other fields infiltration.
3 Artificial Intelligence (AI)
Artificial Intelligence is ultimately the process of reproducing human thought. As a man-made machine, the ultimate AI will have the same level of intelligence as we do: learning, reasoning, using language, conceptualizing original ideas. However, only the AI ​​with learning ability has rapidly penetrated into our life. Speech recognition is one of the core areas where artificial intelligence is falling earlier and is currently being put into research and development. Based on artificial intelligence, various manufacturers can play a great deal of space, different applications and directions is the real interesting place. In 2016, the development of AI assistants may outpace the growth of smartphones. Artificial Intelligence is a market to be explored and developed, and there are many possibilities in this market.
4 wearable products Â
Smart watch, health monitoring bracelet, camera, GPS positioning equipment and heart rate monitoring equipment into the mainstream market how long? Although the announcement of GoogleGlass and AppleWatch, which have caught the attention of consumers, has captured the imagination of consumers, only a few consumers have accepted them. China's wearable market sales in 2016 are estimated to reach 31.6 million units, up 32% from 2015, but the lower-priced bracelet products account for the majority of the market. While the overall market sales continue to increase while the growth rate slows down, the market has passed After leaps and bounds in 2015, it has entered a more rational stage. If wearable products want to attract more consumers, the following four points to note: First, the integration with the Internet of things, wearable devices and existing personal technology ecology will be the basis for expanding the market to take the initiative . The second is the design and material, shape design has become a wearable product to keep up with the trend of the times a big stumbling block. Third, accurate and effective information collection, improve data accuracy and interpretation of the wearable manufacturers are another big problem being solved. Fourth, new and striking new cases, distinctive products will gradually establish unique links with consumers.
5 video consumption
Video consumption is growing faster than anyone anticipated before, and online has become the main channel for people to watch videos. From social media clips to video site cinema services and package services, and even to the recent fire of live video, consumers seem to be able to see the video content they want to see anytime, on any platform. In fact, some predict that by 2019, 80% of Internet traffic will come from video viewing. And as more and more players are involved in this area, cooperation from content producers and distributors to major brands and vendors can become a requirement that can only be achieved through the exchange of such information More energy.
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