Shanghai Yidian: Walk at the intersection of transition

Guidance: In 2011, Shanghai Yidian Holdings (Group) Co., Ltd. delivered a satisfactory transcript: the annual operating income of the holding company's consolidated caliber is expected to be 9.75 billion yuan, and 102.63% of the budget target will be completed; A total of 9.149 billion yuan will be completed, 102.42% of the budget target will be completed; the net profit attributable to the parent company is expected to be 504 million yuan, and 121.65% of the budget target will be completed; the return on net assets will be 9.92%, 2.04% higher than the budget target.

“Transformation is an eternal proposition of the company, not only in the direction of technology or business, but also in aspects such as the operation and control of the company’s operations, institutional mechanisms, and strategic planning, all of which require constant innovation and continuous transformation in order to adapt to a rapidly changing business environment. "The survival of the people" is particularly true for state-owned enterprises. During the last week before the Lunar New Year, Shanghai Yidian Holdings (Group) Co., Ltd.'s office building still has a busy scene. The company's chairman and party secretary, Jiang Yao, was interviewed by reporters. At that time, it was stated that the competition environment facing Yidian was still complex and severe in 2012, and the group's transformation will not stop. “The world economic recovery in 2012 is full of uncertainties. The advanced economies may continue to slump for a long period of time. Our country’s economic development is also facing multiple challenges. The recent Central Economic Work Conference held for the 2012 economic work set a steady As for YIDEN, 2012 is a critical year for the implementation of the “second step” in the “three-step” strategic plan, and we will accelerate the consolidation of domestic resources to achieve the 2020 Group's main industry. It has laid a solid foundation for the scale of 40 billion yuan and a net profit of 2 billion yuan."

Yidian "second venture"

“State-owned enterprises are the product of the planned economy and the “darling” of that era. At that time, Shanghai Yidian occupied half of the country’s electronic instrumentation industry and was leading the country in many aspects and had a complete industrial chain. However, after the reform and opening up, the rules changed. The market has changed, foreign-funded enterprises have come in, and private enterprises have emerged. Comparing with Siemens, General Electric, Philips, Panasonic, Samsung, and other multinational companies, the strength of state-owned enterprises is not good enough; In contrast, their institutional mechanisms are flexible and their costs are low. State-owned enterprises have their own burdens." Talking about the transformation of the instrument, Jiang Yao said from the beginning: "So, since the 1990s, state-owned enterprises have embarked on adjustments. In the cracks between the roads, they struggled to survive, and at that time, there were two main battlegrounds for the instrument adjustment: one was the internal shutdown and transfer of the company, the reduction in staff efficiency, and the other was the joint venture with a foreign company to establish a joint venture. Walking on the leg, Guru survived the competition."

However, in the 21st century, with the deeper opening of the domestic market, foreign capital has started to establish wholly-owned enterprises. In the past two years, the days of joint ventures have not been good enough, profits have fallen, and even closed down. And the other way to shut down and transfer, reduce staff and increase efficiency is also gone. “For YI, it has reached the crossroads of “second venture”. What Yiyi is trying to do is to build its own industrial foundation. This is a huge transformation in itself.” Jiang Yao focused on the reporters to introduce the Yidian Group. After the financial crisis in 2008 focused on six aspects of work.

First, formulate group strategy. The strategy is a compass for action. Yidian Group has identified three major business segments: electronic manufacturing and information services, commercial real estate, and non-banking financial services. Among them, electronics manufacturing is moving into high-end manufacturing, involving six sub-directions: lighting electronics, automotive electronics, smart electronics, consumer electronics, scientific instruments and special electronics; information services centered around data processing, cloud computing and the Internet of Things; commercial real estate is in the form of office buildings. As the main group, the Group uses inventory resources and differential rents to build ecological parks, and strives to become a professional group with influential real estate development, operation and property management services in the industry; strives to put Caohejing Modern Industrial Park, Shanghai International Energy Conservation and Environmental Protection Park, and Jinqiao. The "Golden Collar Capital" has become a landmark of regional industry. Non-banking financial services are also an important “profit growth point” for Yidian. The group began its involvement in the financial business in 2001. In June last year, Morgan Stanley Huaxin Securities Co., Ltd., a joint venture with world-renowned investment bank Morgan Stanley, was officially listed. Jiang Yao said that the group will make full use of the Huaxin Securities platform and the opportunity to cooperate with Morgan Stanley to expand service extension, improve service levels and profitability. On the basis of developing existing securities, funds, and futures businesses, we will expand new financial businesses such as asset management, trust, and financial leasing, and gradually develop into a financial industry group.

Second, clarify the industrial layout. Yidian clarified the business structure and had nothing to do with the core business. It resolutely withdrew. Last year, Yidian Electronics Group, Yidian Information Group and Huaxin Real Estate Group were established one after another. Together with Huaxin Securities Group, the structure of the four professional industrial groups marks the first step of “three steps” of instrument power – internal resources. Integration is basically completed.

Third, improve business performance. Previously, there were many subordinate companies of the Yidian Group struggling on the edge of loss, and some listed companies were also exposed to the risk of wearing "ST" hats. For more than three years, the Group's earnings have improved and the loss has basically been eliminated.

Fourth, we must consolidate the quality of assets. According to reports, through a series of asset reorganization and divestiture, the current quality of assets in the main business field of Yidian Group has reached the best level in history.

Fifth, deepen the reform of institutional mechanisms. According to Jiang Yao, the institutional mechanism is the largest short-circuit of state-owned enterprises. Therefore, state-owned enterprises must resolutely lead to market-oriented institutional mechanisms and deepen reforms so as to avoid weaknesses.

Sixth, corporate culture construction. Yidian Group regards corporate culture construction as a core capability. In October of last year, the group hired YPT, the world's leading communication group, to design a brand-new corporate identity for the company and launched the “INESA” brand. The new brand is further defined. The company's cultural connotation - quality, professionalism, perseverance, excellence, has also taken an important step for the international operation of the company.

It can be said that Yidian Group’s “second start-up” has been firmly and steadily progressing and is now accelerating toward the “Twelfth Five-Year Plan” target. Jiang Yao told reporters that at the end of the “Twelfth Five-Year Plan”, the Group strived to achieve a revenue of RMB 22 billion from its main business. The net profit attributable to the parent company is RMB 1.5 billion.

Create "new state-owned enterprises"

Jiang Yaohai’s Pilot Instrument Group has a clear heading – creating “new state-owned enterprises”. The so-called “new state-owned enterprises” means that the system is state-owned, but the mechanism is completely market-oriented. "Based on this positioning, in the next 3-5 years, the Group will firmly grasp three key words: talent, R&D and M&A, and put the best resources in these three areas."

During the interview, Jiang Yao repeatedly mentioned talents, and Yidian Group's emphasis on talents is evident. In Jiang Yao’s view, the success of a company cannot be separated from a good team, without good talent support, and the blueprint for development is on paper. “Our talent system is market-oriented, capable of energy efficiency, energy efficiency, and energy efficiency.” Jiang Yao specifically mentioned that in September last year, the Group specially hired a world-renowned human resource management consulting agency to customize the compensation plan for the instrument. The appraisal and evaluation system is also fully synchronized with internationally accepted assessment indicators for listed companies, including business growth, return on net assets, product gross profit, and asset quality. In addition, there are sound incentive mechanisms, such as equity incentives. It is no wonder that Jiang Yao can confidently say: “The positions provided by the Yidian Group are very attractive in the talent market.”

It is understood that in 2011, the Group completed the equity incentive plans for five companies including instrument science instrumentation, instrumental analysis instrumentation, instrumentation and physical optics instrumentation, Mido, and radio and television communication technology, and actively guided the Shanghai Industrial Co., Ltd., and Baijia Electronics. In the 21st century, companies with certain conditions, such as companies, will implement mid- to long-term incentives for their management teams. Based on the characteristics of different companies, they will continue to improve and expand medium and long-term incentives for their management teams. The group has also boldly introduced foreign experts and arranged various facilities for key talents. It has promulgated and implemented the “Measures for the Administration of Financial Assistance for the Employment of Foreign Experts” and the “Administrative Measures for the Key Talents' Introduction and Outstanding Undergraduates' Financial Support”. At present, the group’s doctorate The number soared from three years ago three years ago to 22, and foreign experts and executives from foreign companies are also increasing.

“Talent is a reservoir, which can provide long-term development for the company. Therefore, we must study the growth law of talents and innovate the talent training model. Strengthen the internal training and external training of enterprises, and pay attention to the investment of training fees in the corporate budget. In principle, companies should use 2% of the total salary as an annual training fee.” Jiang Yao said frankly: “The talent needs to be accumulated. If we want to say that the future development is difficult, the talent issue can be said to be one of the major difficulties.”

Jiang Yao’s attitude towards R&D is also very clear. “Only technological innovation can bring about new growth points, and we must use technology chains to drive the formation of internal industry chains.” He stressed: "Not only hardware, software also needs R & D." For example, new products need R & D, and enterprise operations management innovation also needs R & D.

Subsidiary companies of the Yidian Group generally invest 3% of their sales in R&D, and some companies reach 5%-8%. More importantly, the Group also included the implementation of scientific research budgets in the annual assessment of leadership positions and conducted special tracking and implementation of key scientific research projects at all levels. In order to comprehensively promote the construction of a technological innovation system, last year, the investment in science and technology of the electronics manufacturing and information service industries of Yidian Electric exceeded 200 million yuan, an increase of 11% over the previous year. The annual mass spectrometer, electronic printing, LED lighting, etc. In the first phase of the 7 key scientific and technological innovation projects, 8 million yuan was allocated for special funds for technical development. Inputs have achieved output. Last year, the Group applied for 130 intellectual property rights, an increase of 18% over the previous year, including 50 invention patents, and 2 applications for international invention patents; 29 enterprises passed the certification and review of high-tech enterprises. Nine brands were re-examined through Shanghai famous brand products. Yaming company won the Shanghai Quality Gold Award.

Look at mergers and acquisitions again. Yidian Group listed M&A as one of the key tasks in 2012, and it will definitely increase investment and mergers and acquisitions. Jiang Yao said that the objectives of the merger and acquisition of Yidian Electric are clear, aiming at core capabilities, acquiring technology and acquiring markets, acquiring resources, adjusting the layout of resources through mergers and acquisitions, forming a complete industrial chain, and finally achieving the extraordinary development of the Group. In recent years, Yidian Group has also made a number of acquisitions, and some of the acquisitions are also quite successful. This has accumulated useful experience for future M&A expansion. Jiang Yao also disclosed that the merger and acquisition of Yidian Electric will not only be limited to China, but will also go abroad, extend its tentacles overseas, and implement cross-border mergers and acquisitions. According to the third step of the group's “three-step” goal, in 2016-2020, Yidian will carry out international resource integration, strengthen its technology, R&D and brand advantages through mergers and acquisitions, and gradually develop into a large-scale international management and management capability. Enterprise Group.

"Fast fish eats slow fish"

As for how to transform the Yidian Group and how to achieve leap-forward development, Jiang Yao has an account in mind.

“Yephone’s main business is electronic manufacturing. In the 1970s, our gap with Japan and South Korea may be only 1-2 years, and now, the gap is widening to 10 or even 20 years. Good race, leader I have already ran for 5,000 meters. It is difficult to catch up with the former on this site.” Therefore, Jiang Yao envisions “turning overtaking” for the instrument in the information service industry. “In the field of information services, no matter It is cloud computing or the Internet of Things. Everyone is on the starting line. This is a transitional path that we are likely to achieve.

Jiang Yao said that the recently completed reorganization of radio and television information was a successful capital operation. It was a typical case of “win-win”. More importantly, this also created a brand new information service for Yidian. The platform created the conditions. Yidian Group and Oriental Media Co., Ltd. have completed the reorganization of the major assets of SVA. The first win is the backdoor listing of Shanghai Cultural Industry Resources (BesTV New Media); the second win is that the major shareholder has discovered the value of the shell resources and has made a lot of profits. At the same time, it also provides an opportunity for industrial integration; the triple win is a shareholder, and the stocks in the hands of retail investors have changed from 3 yuan at the time of reorganization of the Radio and Television Group to the current 10 yuan. From this perspective, the “Cultivating a well-established listed company platform and playing the role of a listed company” emphasized by the Group’s “Electricity” is not empty talk. In addition, in order to promote the rapid development of the information service sector, Yidian Holdings also established a fund management company and an information industry fund in cooperation with Japan SBI Holdings Co., Ltd. (Softbank Investment), which specializes in investment and M&A advisory services in the information service industry.

As a group leader in a traditional industry, Jiang Yao has a profound understanding of cloud computing and the Internet of Things that exceeds people's imagination. He believes that the future industrial revolution will come from this. For traditional enterprises, it is to use information technology. Transform traditional industries. In terms of the Internet of Things, which is still hazy, Jiang Yao believes that the Internet of Things will become a reality, and that time will not be too long, and it will even "get faster than our imagination." In his view, the hardware and technology levels are all in place, and the potential demand is also great. The major obstacles to the development of the Internet of Things are still the application-level business model design and the overall information security issues.

The reporter learned that Yidian Group has already cooperated with Roland Berger, a well-known global consulting company, to study the “IoT development road” that is suitable for the characteristics of IEC. Jiang Yao compared the competition in the information service industry to "fast fish and eat slow fish." The new trend always hits at a rate unexpected to us. Although the starting gun is not yet sounding, everyone is accumulating strength and enterprises must do well. Be fully prepared to fight at any time. "Since the existence of information security issues, local companies still have a natural advantage in this regard. We must make good use of this advantage and regard it as our strategic vision to "build a domestic first-rate information service provider and build a new engine for investing in Yidian Holdings." With the data center, the Internet of Things, and cloud computing as the three major business development areas, the Group will lead the full upgrade and speedup of the instrumentation power generation industry through the three phases of cultivation, development and pilotage.

Transition is a long road that cannot be seen at the end of the road. The transition is also full of risks, uncertainties and question marks. The reporter wanted Jiang Yao to use some figures to describe the current and tomorrow of the Yidian Group. Jiang Yao shook his head. “Business is not a business. The mathematics question is more an art, or less to say a few figures and do some more thinking."

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