Recently, Alibaba successfully knocked on the New York Stock Exchange and Ma Yuncheng became the richest man in China's Hurun Report on 2014. This once again set off a boom in e-commerce discussions in the industry. What should LED lighting industry e-commerce do? What are the current problems in LED lighting e-commerce? What is the future trend of LED lighting e-commerce development? The author talks to actual combat experts and listens to a few who talk about their views. What is the future trend of LED lighting e-commerce development? Status: The impact of the network on the traditional information asymmetry profit The rise of LED e-commerce is the inevitable development of the situation. As we all know, e-commerce, compared with traditional dealers, reduces the cost of shops, water and electricity, labor, warehousing and logistics. The cost performance of this product is higher than that of traditional distributors. Therefore, the development of e-commerce will inevitably impact the profits of traditional dealers. The traditional dealers earn money from customers and products, but the development of the network leads to this. The phenomenon will no longer exist. The e-commerce attack will definitely affect the profit of the traditional sales model, and it will also impact the original channel combination mode of the lighting industry. Li Zhijian, manager of BYD's network channel sales department, also said that the current development of lighting e-commerce is basically in line with the 2/8 theory: only 20% of the e-commerce companies are better off. Pain point: unable to provide a series of service profiters 寥寥 talk about the current e-commerce barriers in the lighting industry, Liu Kefeng, vice president of Shenzhen Weiwei Photovoltaic Lighting Co., Ltd. said: e-commerce can not provide a series of services according to the individual needs of consumers Because lighting consumers include both mass and professional customers, these two types of customers have different demand for products. Volkswagen customers often purchase cost-effective and large circulation products, and they can solve demand through e-commerce channels. The demand is high, including lighting design, light design, etc. At present, e-commerce can not fully meet their needs. If e-commerce can solve the needs of such customers in the future development, it will become a mainstream sales channel. For companies that are currently doing e-commerce, are they all profitable? Of course, this response is ambiguous. It is understood that the current operating environment of e-commerce has become more and more difficult, the cost of promotion fees and operating expenses has been increasing, and only a small number of successful enterprises have become the consensus within and outside the industry. When the market changes, it is certain, but the change is not just the failure of vertical B2C operations, but the growth of China's e-commerce is not as fast as we think. Gu Yifei, a partner of Adelaide Lighting, said. Thinking: Continue to sprint traditional marketing or transform e-commerce? It is true that in the current environment of e-commerce as the mainstream of development, there has been a dispute between e-commerce and traditional distribution channels, as Gu Yifei said: the industry pattern has changed, and lighting companies are rushing toward e-commerce. In the beautiful hinterland, the barbaric growth model of the retail sales of products from hypermarkets is facing a new turning point: to expand the scale or to transform e-commerce, this has become a problem for many enterprises. For enterprises to do e-commerce, many operators said: not all companies are suitable for e-commerce, but Zhang Haitao, general manager of Zhongshan Erman Lighting Co., Ltd., has a positive attitude. He believes that enterprise managers must define electronic The importance of business, to understand this is a trend, but also a marketing tool that modern enterprises must master, and e-commerce will gradually replace the traditional business model, and as a company, only increase the investment in e-commerce, always pay attention The latest changes in e-commerce can really be at the cutting edge of the market. Viewpoint: Doing good quality and standard management is the basic condition For the transformation of e-commerce channels for enterprises, Zhang Haitao, general manager of Zhongshan Erman Lighting Co., Ltd., believes that there are several points to note: First, is the enterprise choosing the e-commerce platform? Second, we must combine the enterprise's own factors and Changping characteristics to decide how to go the e-commerce road. Third, we must correctly understand network marketing, especially to know that online marketing can not achieve the purpose of improving orders in a single day, but need to try Water, operations, and exploration to achieve the marketing process. Liu Kefeng, vice president of Qiwei Photovoltaic, also said that LED companies must respond to their long-term development goals. Traditional sales models, such as dealers, should embrace e-commerce in line with the development of the times. Future products will develop toward e-commerce. LED companies should strategically deploy according to their own development, current stage goals and long-term development goals, and choose sales channels suitable for their own development. For example, distribution enterprises can choose e-commerce channels with lower cost and lower profits, while engineering enterprises need Improve the personalized service ability to meet customer needs, thus ensuring the company's long-term development. Doing a good job of product quality is the basic condition for e-commerce of LED lighting companies. Li Zhijian said: E-commerce requires lighting companies to do inventory management. Establish a standardized, fast-responding supply chain system. Specially for lighting companies, first of all, it is necessary to lay a solid foundation, sort out the business and processes, manage the existing channels, and then intervene in e-commerce is a matter of rice cultivation. Otherwise, simply rely on e-commerce to achieve leap-forward development and sudden emergence. Counterattacks are unrealistic.
Sneaker Shoes,Summer Mesh Sneakers,Ladies Walking Sneakers,White Lace-Up Sneakers
Shangqiu JIAYING SHOES CO.,LTD. , https://www.jiayingshoes.com