At the Shanghai Auto Show 2011, China FAW Group released the Group's 12th Five-Year Plan, reaffirming its important strategic position in the FAW Group. Among them, FAW Jilin, as a small commercial vehicle base for FAW, is an important force for FAW's own products, and is responsible for the 12th five-year target of production and sales exceeding 200,000 vehicles, accounting for 12% of the group's total and 30% of its own products. This objective shows FAW Group's confidence and hope for FAW Jilin Micro-vehicle strategy and China's mini-vehicle market. It also shows that the next five years will be FAW Jilin's five years of surpassing its dream.
Rapid rise, 2011 ushered in the first quarter opener
In 2011, the domestic mini-vehicle market has returned to rationality and its growth rate has slowed down. It is expected to grow by about 3% and it will reach 3.1 million vehicles throughout the year. Among them, the MPV and SUV markets will continue to grow at a high rate of 35% and 45% respectively, which will bring a very favorable development opportunity to the FAW Jilin Xenia series, which has a prominent advantage in this segment of the market. Facts have proved that in the first quarter of 2011, FAW Jilin did not lose weight and created an encouraging market performance, which ushered in the realization of its 12th five-year goal.
From January to March 2011, faced with the withdrawal of purchase tax concessions and car-to-country policies, all mini-vehicle major companies have seen negative growth year-on-year in the first quarter of 2011. FAW Jilin has grown in a contrarian direction and sales have grown year-on-year. 3.85%. This is a new record of production and sales since its establishment in 2010 (annual sales exceeded 150,000 units, market share increased by 1.8%, and year-on-year growth was 58.8% higher than the industry's 58.8%), and it has already entered the fast-rising FAW. The strength of Jilin's continued strength in the new year is reflected.
Excellent lineup, concentrated expression of strength
The record of such an unprecedented achievement was attributed to the product advantages of the Xenia and Jiabao products under the control of FAW Jilin in small MPVs, economic cities SUVs, micro-customers, and micro-cards. At the Shanghai Auto Show, the FAW Jilin booth is a strong micro-car boutique lineup that encompasses the optimization and upgrading of the two major models.
Among them, the FAW Xenia M80, which possesses the advantages of multi-value super models, is the monthly sales champion of the 2010 MPV market. In the first quarter of 2011, another 14% year-on-year increase in market performance provided important support for the overall performance of FAW Jilin. The upgraded FAW Xenia M80 still has a price advantage of between 50,000 yuan and 80,000 yuan. It derives from the technological advantages of Toyota's innovative multi-functional global strategic vehicle platform. The original imported DVVT engine and AT gearbox have the advantage of being equipped with large space and strength. With the advantages of bearing, high-passability, and the safety advantages of the hatchback body structure and comprehensive safety configuration, it can fully meet the needs of consumers such as passenger carrying, cargo transportation, business, and travel, and further achieves the optimization and unity of practicality and fashion.
In addition, the FAW Xenia S80, which also originated from Toyota's innovative global multi-functional platform, has been hailed as an example of an economical urban SUV. The car has made different achievements in terms of fashion, practicality, performance, and safety. It has surpassed the first generation of urban SUVs and created a new standard for second-generation urban SUVs. After four months of listing, its performance has basically reached market expectations.
The FAW Jiabao V70, which is known as the tough guy of Wei Ke, has launched the FAW Jiabao V70-2011 model at this auto show. The new car has undergone four major upgrades, six major additions, and 55 quality optimizations. The five-star standard has been achieved, with the promotion of the passenger car grade, the power surpassing the mini-vehicle grade, and the chassis commensurate with the liberation level, and the product performance is further highlighted.
Self-improvement inside and outside, comprehensively enhance core competitiveness
Industry insiders have stated that this auto show will focus on demonstrating the technical achievements of FAW Jilin in the micro-vehicle strategy and is a strength challenge to competitors. In another development, FAW Jilin has made it clear that in 2011, it will eventually establish a 240-net, 800-net, and 7,000-point three-tier sales service network system to facilitate users to buy a car without a county or repair a car; at the same time, FAW Jilin Micro-vehicle The first Four Seasons Service Festival was officially launched, and its large-scale new product parade marketing activities were also in full swing across the country. In addition, FAW Jilin has also joined hands with more than 10 financial institutions to create a series of humanized financial loan products. Successfully helping consumers to purchase cars easily. A series of positive signals indicate that FAW Jilin is fully enhancing its core competitiveness in accordance with its internal and external corporate image.
2011 is the opening year of the Twelfth Five-Year Plan. The goal of FAW Jilin is to guarantee 180,000 and to challenge 190,000. FAW Xenia will focus on building a strategic platform to support FAW Jilin's incremental efficiency in the next five years. FAW Jiabao will be the main brand supporting FAW Jilin's production and sales. In 2011, FAW will launch two of its upgraded products. In addition, in order to promote the realization of the overall goal, FAW Jilin also put forward seven specific strategies for brands, products, services, channels, markets, regions, and management, so as to pursue the improvement of product quality, there can be more intensional Growth, truly excellence. We believe that under the guidance of the China FAW Micro-vehicle strategy, the market performance of FAW Jilin will be even more exciting under the combination of Senya and Jiabao.
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