After the debut of the new-generation engine ISG jointly produced by Foton and Cummins, the most talked about in the industry was the impact on Weichai. However, the author leaned forward and wanted to talk about the impact on Yuchai.
A paragraph was circulated on the Internet: "The boss and the second child PK, but the injury is the youngest." This paragraph is not groundless, the reality of the list is endless. For example, Jiaduobao and Wang Laoji fight, and it is suffering; 360PK Jinshan, Kaspersky disappeared; delicious PK Pepsi, very Cola disappeared; Apple PK Samsung, Nokia disappeared.
Did these paragraphs have some inspiration?
If two tigers compete, there will be one injury.
Q: Who was injured by Futian Cummins and Weichai? Answer: Yuchai.
Is this answer a little tricky? What are the reasons for this?
The author believes that the Foton Cummins ISG engine has the latest engine technology and Cummins's strengths. At the same time, it is fully developed in the face of the Chinese market. It not only fully meets the needs of Chinese users for products, but also integrates with the Chinese market in terms of price. Strong competitiveness.
However, Weichai immediately launched a Jedi counterattack on the entry of the ISG engine into the market, and implemented a strategy of pulling and pressing on Futian. At the same time, it also attacked on four sides and actively joined heavy truck companies such as the Grand Canal.
Yuchai has remained silent in the two ups and downs. In the face of new market challenges, why has Yuchai not acted? Will Yuchai become injured in the PK of Cummins and Weichai? Please see the analysis brought by the reporter.
Cummins and Weichai you Changba me play <br> <br> we can look big news this year in the field of heavy-duty engine:
On February 15, US Secretary of State John Kerry visited the heavy-duty engine plant of Beijing Foton Cummins Engine Co., Ltd. (hereinafter referred to as Foton Cummins) and visited Foton Cummins's new ISG heavy-duty engine machining, assembly and testing production lines. And gave a speech at the production site.
On April 8, Foton Motors and Cummins jointly promoted a new heavy truck powered by the Cummins ISG series heavy-duty engine. The global launch ceremony was held at the Cummins American Technology Center.
On April 17th, Weichai Holding Group held the global launch of Weichai International brand in Shanghai.
On May 4, Futian signed a new round of comprehensive cooperation agreement with Weichai Engine. At the signing ceremony, 600,000 units of Weichai's Futian Auman Heavy Trucks were also officially offline.
On June 5th, Weichai Power and Dayun Heavy Trucks held a strategic cooperation signing ceremony in Weifang, Shandong Province. The two parties will further strengthen cooperation and join hands to build the Grand Canal heavy truck commercial vehicle brand.
On June 7, the Cummins Cummins plant in Beijing held a mass production off-line ceremony for Cummins ISG series heavy-duty engines.
In a word, the heavy-duty engine market in the first half of this year depends on the performance of Cummings and Weichai.
Cummins ISG strong debut <br> <br> recent years, the Chinese heavy-duty engine market, then it is a new product after another New: red depending on Kosovo engine, China's heavy truck engine MC11 and MC13, Valin Han horse power. However, Cummins's launch of the ISG may not be an exaggeration.
The "horrible" part of the ISG engine is that it has imported quality and domestic prices.
Unlike many imported engines, the first feature of the Cummins ISG engine is the newest. It is the latest generation of Cummins engines and uses the latest engine technology. Unlike many other domestic imported engines, they are listed abroad for at least one or two years. Even years of product.
Secondly, the Cummins ISG engine was developed solely for the Chinese market and demand. Unlike many imported engines, the R & D is aimed at the needs of foreign users. For example, Chinese users like low-speed and high-speed torque, and ISG will do its best to meet the needs of low-speed and high-speed torque. In addition, Cummins experts use the Auman GTL models when they conduct road tests in the United States. These specialists had made Auman extremely mature without Auman’s accessories and maintenance staff. Maintenance no longer deserves more expertise than those of Auman’s (I’ve trained these experts at the Auman Heavy-Duty Training Camp. They call Auman. Cooked) Therefore, the ISG engine can be well matched with China's gearboxes. (The Auman used to experiment with the Fast transmission in the United States.)
In addition, when Cummins ISG was developed, it fully considered the supporting level of Chinese parts and the end-user's price for the engine. While some of the domestically introduced engines are designed to be connected to foreign parts while the ISG is different from the beginning of development, it is considered to be compatible with China's spare parts, taking into account the Chinese users' acceptance of the price.
Of course, the ISG engine also has the advantage that it can quickly expand its market share, that is, Foton is also a joint venture shareholder of its production plant, and Fukuda now ranks fourth in China's heavy truck market.
Because of these characteristics, the ISG engine will have a substantial impact on the heavy-duty engine market. It can be said that this is a blockbuster. In this regard, many experts and media have already conducted analysis.
Weichai Jedi <br> <br> the face of years of partnership Foton from the stove, Weifang in the first time to make a counter-attack.
In February of this year, Kerry visited ISG's production plant, Foton Cummins, and the ISG engine surfaced. Immediately after that, Weichai made "protests" and demands during the monthly communication with Fukuda.
As Weichai is the largest supplier of Foton Motor, and for a long period of time, Weichai still holds a considerable market share in Foton Heavy Trucks. Therefore, under the pressure of Weichai, Fukuda's dissemination of ISG is quite low-key. On April 8th, after the ISG was listed in the United States, domestic media did not make any in-depth communication. As for the technical indicators of ISG, Fukuda is rarely open; originally scheduled for April 20th, ISG will make its debut in China for the first time at the Beijing Auto Show. The plan was also cancelled. Futian Auman's Beijing Auto Show exhibited only Weichai and Daimler OM457 engines.
On May 4th, Futian and Weichai signed a strategic cooperation agreement. The top leaders of the two parties are Tan Xuguang and Wang Jinyu. They also invited Dong Yang, deputy secretary-general of the China Automobile Industry Association, to attend the event. Such high-profile activities are not common.
After strengthening the relationship with Futian, Weichai did not stop there. The activities of drawing up other heavy truck companies were also carried out in full swing. On June 7, Cummins ISG engine will be mass production. Just one week before the intense preparations for Foton Cummins, Long Qinshan, chairman of the Fortune Heavy Truck, was invited to head the Weichai headquarters to begin negotiations with Weichai for strategic cooperation. The official strategic cooperation signing ceremony between the Grand Canal Heavy Truck and Weichai was held on June 5th, which was the first time that the Cummins ISG was mass-produced 2 days ago.
Weichai, Fukuda, and Dayun have signed strategic agreements, and at the same time they get the supporting commitments from the OEM, they obviously have to pay a price. This price may be a priority supply, perhaps a joint development, perhaps the convenience of the service and the profit on the price. In any case, this agreement will allow OEMs to obtain services and profits that they did not have before. However, Weichai sacrifices profits to provide more services and gains market share.
It can be said that in the face of the challenge of Cummins ISG, Weichai responded in the first place, and substantial actions went through wave after wave, not by verbal "serious protest."
Why Yuchai quiet <br> <br> perhaps with the idea all the same: Cummins Engine ISG out to be most affected is Weichai, Yuchai but little share in the heavy-duty diesel market, so the impact is also almost can be ignored. Perhaps it was this idea that allowed Yuchai to play an audience after the launch of the Cummins engine, instead of becoming a warrior who fought back.
As can be seen from the heavy-duty engine events in 2014, Yuchai has almost no news activities on this year's heavy-duty engines. Including the Beijing Auto Show in April and the Beijing Transport Exhibition in May, Yuchai did not have a press release. (In May this year, at the Beijing Road Transport Exhibition, Cummins held a grand gas engine launch event).
In February of this year, when the author mentioned the ISG engine to a senior officer of Yuchai, he said, “This Cummins ISG engine will pose a threat to mainstream heavy-duty engines in the country. Yuchai should attach great importance to this engine.†The top executive smiled: "The most influential Weichai!"
As a result, the most affected Weichai launched rounds of activities, and when Weichai had firmly grasped Futian, and at the same time had an unprecedented close relationship with the Grand Canal, they did not hear any news from the Yuchai operation. On the contrary, news came that the construction of a joint venture project between Yuchai and Beiben was stuck in a stagnant state.
Indeed, Weichai has the largest share of the heavy engine sector. The entry of any competitive new engine has the potential to grab the cheese from Weichai. However, the heavy-duty engine market may not be optional for Yuchai. The author once sorted out Yuchai’s news list on the official website in the past few years and found that the heavy-duty engine is the most photographed product of Yuchai. It can be said that Yuchai has invested huge resources in the development of heavy-duty engines and has also established a new factory with Chery. Such a series of heavy-duty engines with huge investment in the previous period, the market share of Yuchai is irrelevant?
Obviously, it should not be. However, Yuchai still has not made any response to the entry of the Cummins engine. This is puzzling.
How many opportunities for <br> <br> Then look at the competitive landscape of heavy-duty engine market.
The weight of the 10,000 heavy trucks is less than 20,000 units per year, which may not be large for the entire heavy truck market. However, this is not a big sales volume, but it plays an important role in the balance of the supporting market.
Focusing on the entire heavy truck market, Liberation and Dongfeng have their own supporting engines, and the proportion outside the system will become smaller and smaller; China's heavy truck engine products are from high-end to low-end, and naturally will not "flood and flow outsiders. "Tian"; Shaanxi Automobile was caught in the hands of Weichai, and even Xi'an Cummins had little support; Shang Yihong's own 9-liter Kosso engine, the supporting ratio continues to increase, 13-liter engine also began to support; Valin is in Continue to promote its horsepower, the future share will certainly gradually increase.
In fact, the mainstream OEMs that Weichai and Yuchai are able to win are only Jianghuai (whose heavy-duty engine production is also under preparation), Beiben, and Universiade. Before the Universiade, we had used the Weichai engine and recently started to use some of the Yuchai models. However, the expansion of Yuchai’s supporting pace may be halted by the new strategic agreement of Weichai Universiade.
To be sure, Weichai will not stop at Futian and the Universiade in order to keep its market share. For Weichai, heavy-duty engines are the foundation of their lives. All their efforts are to "survive."
The heavy-duty diesel engine market is only "developing" for Yuchai. Under such circumstances, Yuchai does not desperately understand it. This is also why all public opinion is worrying about Wei Chai, and there is little reason for mentioning Yuchai.
Perhaps it is this logic that has formed a series of phenomena such as “Jade Bao and Wang Laoji’s fight, and it is being smashed†mentioned in the opening chapter, because many of the “oldest three†main business is not entirely in this.
Then again, for Yuchai, whether or not to defend its position in the heavy-duty diesel engine market depends on the costs and benefits of its operations. If the cost of keeping market share is far greater than the cost, then it does not need to make great efforts to win. At this point, others do not have to worry about Yuchai.
To be sure, whether or not Yuchai moves, the original pattern of China's heavy-duty engine matching market will be rewritten due to the arrival of Cummins ISG.
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