When recalling commercial vehicles, foreign consumers believe that manufacturers’ initiative to recall them eliminates potential safety hazards for users. This is a highly responsible performance of the manufacturers, which in turn increases trust in the after-sales service and brand image of the manufacturers. The same thing applies to domestic commercial applications. It seems to the car users that it has been misunderstood as a major product quality issue. For the recall of commercial vehicles, the views of users at home and abroad are very different. The underlying reason for this phenomenon is that China has not yet cultivated a soil conducive to the healthy growth of commercial vehicles.
Active rather than mandatory
The recall of commercial vehicles in China has been proposed for many years, but it is the first time that it has really been incorporated into the regulatory framework. According to the interpretation of the "Defective Automobile Products Recall Management Regulations" (hereinafter referred to as the "Regulations"), recall refers to the activities of auto product producers to take measures to eliminate defects in their sold auto products. It can be seen that the recall is not a kind of government-compulsory action but rather a self-conscious and voluntary initiative for the consumer to eliminate safety hazards. Since it is initiative rather than mandatory, then the starting point for recalling companies should be based on user considerations, putting user safety first, taking initiative to take responsibility, improving and remedying defects, and protecting the legitimate rights and interests of users while improving product quality.
In addition to the misunderstanding of the "recall" of the active and passive relationship, many users believe that the recall of commercial vehicles is the unconditional recovery of vehicles that already have defects, paying all users of the car, or replace the new car. However, in fact, replacement or return is only one of the many ways of “recallâ€. According to regulations, “for the implementation of recalled defective automotive products, producers should promptly adopt measures such as corrections or supplementary marks, repairs, replacements, and returns to eliminate defects. "Simultaneous" producers should bear the cost of eliminating defects and the necessary cost of transporting defective automotive products."
Misunderstanding of policy interpretation
Look at the history of the development of commercial vehicles in foreign countries is not difficult to find, the recall of commercial vehicles abroad is very frequent, and the more well-known manufacturers recall more frequently. If you follow the logic of "recall = poor quality", it is obviously untenable. In fact, behind the phenomenon of frequent recalls of commercial vehicles in foreign countries, it is the nature of companies to constantly improve their products, improve details, and improve quality and performance through recalls.
It is not difficult to see that the attitude of commercial vehicles recalled abroad is that, in foreign countries, a virtuous circle has been formed in which a state encourages enterprises to recall—users view the recall correctly—the company actively recalls it—and recalls to promote technological progress. The ultimate beneficiary of this virtuous cycle is the vast majority of commercial vehicle users. The root of a virtuous cycle originates from the country's correct guidance and the user's understanding and tolerance.
On the other hand, at present, the overall atmosphere of the recall of commercial vehicles in China is not encouraged but emphasised on "penalties." When the "Regulations" was first introduced, reports were overwhelmingly directed against "punishment efforts." This also misleads consumers to a certain extent.
The state should encourage the recall of commercial vehicles
Zhou Liang, sales manager of Nanjing Iveco, who has many years of experience in commercial vehicles, said that China’s commercial vehicle recall has its own characteristics due to operating conditions. Therefore, it is impossible to learn advanced experience from other countries in the implementation rules for commercial vehicle recalls. For this reason, the recall of commercial vehicles in China is still in the implementation stage. It is necessary to find problems through practice and constantly improve the system. In such a transition period, it requires not only the understanding and tolerance of consumers, but also the encouragement and support of the country. Only in this way can a virtuous circle be formed as in other countries. Through recalls, we will continue to improve the quality of our products and accelerate the gap with the world's advanced level.
In terms of Zhou Liang's words, every recall is like patching a vehicle. The more problems that are discovered, the fewer defects there will be, and the more safe and advanced products will be available to consumers in the future.
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