Under the influence of the National IV emission standard, “heavily held downâ€, the heavy truck market in July was severely “weakâ€. According to statistics from the China Association of Automobile Manufacturers, the heavy-duty truck market sold a total of 51,000 vehicles in July, which was a drop of 32% from the previous month, but it was still up 31.2% from the same period of last year. This means that the heavy truck market has entered the traditional off-season, and at the same time, dealers have to enter the stage of price cut-offs due to the accumulation of a large number of national III models, and their survival is even more difficult.
This undoubtedly made the heavy truck dealers whose original profits were not so profitable, causing them to find new profit pillars. According to the reporter’s understanding, in addition to increasing the scope of profit sharing for heavy truck dealers in order to return funds, in the face of severe shrinking profits from new car sales, they have to change their tactics to profit from the operation of “transportation companies†to attract retail investors to join in derivative services. .
Previously, the new emission standards for heavy-duty vehicle countries IV that were generally considered to have been "stuck" were not fully implemented from the top down on July 1. It is understood that only a dozen cities such as Shanghai and Nanjing have implemented the new national IV emission standard.
Prior to this, the Ministry of Industry and the Ministry of Information Technology issued the “Circular on Implementation of IV Diesel Emission Standards for Heavy-duty Diesel Vehicles†and decided that from July 1, 2013, newly declared heavy-duty diesel vehicles should comply with the national IV emission standards and cease acceptance. State III heavy-duty diesel vehicle new product. This means that the new model of the State III can no longer be advertised on the model of the Ministry of Industry and Information Technology after July 1, but it can still continue to be sold “over the ground†in various places.
According to the opinion of the industry, referring to the transition time of the former State II escalation country III, the time for full implementation of the State IV may be in the first half of next year.
The new national standard implementation will not clear the inventory
In the first half of this year, the effect of early release of consumer demand on the sales of terminals was very obvious. The reporter learned from many regions such as Guangdong, Sichuan and Shandong that, in May and June of this year, the demand for terminals rose sharply, and the phenomenon of supply exceeding demand often appeared. A Chongqing truck dealer told reporters: “In May and June of this year, the demand for orders was the most vigorous, with an increase of nearly 70% compared with the same period last year.â€
According to the data released by the China Association of Automobile Manufacturers, China's heavy-duty truck companies have seen a positive growth in cumulative output growth from January to June this year, which represents an increase of 5.9% over the same period of last year, exceeding market expectations. In June alone, the production and sales of heavy trucks in China exceeded 70,000, achieving a sales income of 30.8 billion yuan and a profit of 1.28 billion yuan. The major economic indicators increased by more than 40% year-on-year.
However, in the view of some dealers, in stark contrast to the strong growth in the market in the first half of the year, the sales in the second half of the year may be “winterâ€. According to the reporter's understanding, before the so-called "major limit" on July 1, many dealers almost drastically hoarded a large number of national III models, and prepared relevant procedures in advance and put up good license plates so that they could be gradually digested after the implementation of the new emission standards. These countries III models.
However, due to issues such as the supply of oil products, most cities currently have not announced any plans to abolish State III vehicles. "The national III model can still be sold normally, and then the former goods-taking behavior will lose its significance." A truck dealer in the southwest region told reporters.
For some regions that have implemented new regulations, the demand for the China IV model is not strong. A truck dealer in Shanghai told reporters that the store’s national IV model has arrived but has yet to get an order. “Most of the consumer demand was released before July 1, and now whether the country III or the country IV is hard to sell."
Because manufacturers' scheduling plans are mostly based on dealers' order requirements, manufacturers are also beginning to shrink their schedules in the context of rising inventory pressure. He Jie, Director of General Assembly Plant of Dongfeng Commercial Vehicle Co., Ltd., told the reporter of “Daily Economic News†that “In the short term, the China IV model is still difficult to measure, while the inventory of the National III model is basically at the dealership, after entering the off-season, The factory will also have a rest."
In this context, dealers began to increase terminal sales efforts. "Daily Economic News" reporter learned from the Southwest, East China, South China, Shandong and other regions that the current end market, the price of two emission standards products have declined. For example, in the Guangzhou region, the discount rate of the FAW Liberation J6L IV model has reached 30,000 yuan; in the Chongqing area, the Futian Auman GTL9-based heavy truck model III offers between 0.8 million and 1 million yuan; in Shandong, China National Heavy Duty Truck Haowo The maximum discount of the unloading country III model reached 40,000 yuan.
Find profit point transformation services and insurance
In the event of volume and price falling, the profitability of dealers has also been affected. "Compared with the passenger car market, the heavy truck industry's profit margin is not high." A person from China National Heavy Duty Truck (000951.SZ) estimated to the reporter that the normal gross profit margin of the manufacturer is 5-8 points, and it is resold to the distributors. In business hands, there may be only 1 or 2 points, and even zero profits are sold.
In this context, some dealers have begun to increase profits by registering transportation companies to provide individual consumers with “linked†services, insurance rebates and other derivative services.
Because the heavy license plate business is not open to individual consumers, and many procedures for annual review and other formalities are complicated, according to the reporter's understanding, the annual comprehensive management fee charged by the transportation company to each vehicle is approximately 10,000 yuan.
In addition, the insurance rebate became the second largest profit point next to the anchorage business. A heavy truck dealer told reporters that the purchase of vehicles will buy insurance, dealers use their own channel advantages to negotiate with the insurance company, and charge the rebate of the insurance company. Generally a heavy truck insurance rebate profit is about 5,000 yuan.
In addition, the proportion of profits such as financial services, logistics services, and after-sales services also began to rise gradually. It is understood that these businesses currently contribute approximately 20% to dealers’ profits.
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