What is the status of China’s auto exports? According to the latest statistics of the China Automobile Association, the export of automobile enterprises in May was 70,800 units, an increase of 15% from the previous month and a decrease of 7.3% from the same period of the previous year. The following is a detailed introduction:
In recent years, it is an indisputable fact that the overall economic situation in the world market is declining. The continued downturn in the traditional Chinese overseas market, Brazil and Russia, has had a huge impact on the overseas exports of Chinese independent car companies. Although in the past May, China's auto exports have increased slightly compared to April, but the overall trend, the downward trend still affects the hearts of the entire industry.
For Chinese auto companies, the chill caused by the decline in overseas auto markets is making them feel the same. According to the statistics of the China Association of Automobile Manufacturers, domestic vehicle exports in the first five months of 2015 were 316,000, down 13% from the same period of the previous year, of which passenger cars exported 175,000, down 18.8% from the same period of the previous year.
For Chinese auto companies, the chill caused by the decline in overseas auto markets is making them feel the same. According to the statistics of the China Association of Automobile Manufacturers, domestic vehicle exports in the first five months of 2015 were 316,000, down 13% from the same period of the previous year, of which passenger cars exported 175,000, down 18.8% from the same period of the previous year.
The analysis believes that the sharp decline in the 2015 auto market in several major exporting countries such as Russia and Brazil, as well as the appreciation of the RMB exchange rate, is an important reason for the shrinking of passenger car exports.
At the same time, the reporter learned that the Asian countries along the “Belt and Road†have become an important market for Chinese auto exports, and the export strategies of Chinese auto companies have also been adjusted.
Russian and Palestinian new car sales fell
According to the statistics of the European Business Association, in the first five months of 2015, the cumulative sales of new cars in Russia was only 642,000, a sharp drop of 37.7% over the same period last year. The Brazilian National Automobile Dealers Association data shows that Brazil's new car sales in the first five months of this year totaled 1.106 million units, down 20.9% year-on-year.
In fact, Russia is one of the overseas markets that Chinese car companies have focused on in recent years. It is understood that Geely, Great Wall, Chery and Lifan and other Chinese car companies reached 668 dealership stores in Russia in 2014, accounting for 16% of the total number of Russian car dealers. Therefore, the sharp decline in the Russian auto market inevitably affects Chinese automakers. “Lifan’s exports to Russia rank first among domestic automakers.†Deng Xiaodan, chairman of Lifan Import and Export Corporation, told reporters. As a result, the impact of the decline in the local market is inevitable. In May 2015, Lifan’s sales in Russia fell sharply by 59%. “The downturn in sales in Russia and Brazil is an important reason for export.â€
In fact, the decline in China’s auto exports is not the case this year. In 2014, the total number of cars exported was 910,000, a decrease of 6.9% over the previous year, of which the passenger car exports were 533,000, a drop of 10.6%.
According to relevant financial report data, in 2014, BYD's overseas market revenue was 7.46 billion yuan, up 5.9% year-on-year; Lifan's overseas income was 6.3 billion yuan, up 17.9% year-on-year. However, Geely's overseas revenue fell 39.3% year-on-year to 4.09 billion yuan; Great Wall's overseas revenue was 3.12 billion yuan, down 35.5% year-on-year. “Lifan has 7 factories overseas.†Zhang Qiang, deputy general manager of Lifan Motor Sales Company, told the “Daily Economic News†reporter that Lifan has achieved localized production in major overseas markets, and localized production can avoid the appreciation of the renminbi. Price pressure, this is one of the guarantees for Lifan's overseas income to maintain stability. It is understood that in 2014 Lifan's overseas market revenue has exceeded domestic, contributing up to 55.2%.
Start to pay attention to the Southeast market
The plunge in the auto market in Russia and other countries has caused Chinese auto companies to turn their attention to Southeast Asia and South Asia.
According to the ranking of major auto exporters announced by the China Council for the Promotion of International Trade in the first four months, the reporter found that although Russia ranked third last year is no longer on the list, and Asian countries such as Vietnam, Myanmar and Bangladesh began to appear in major exports. On the list of countries.
It is understood that in the first four months of 2015, China exported 8,800 vehicles to Vietnam, an increase of 289% year-on-year. China has become Vietnam's largest auto exporter.
“China’s export volume to the countries along the “Belt and Road†has grown very large.†Cui Dongshu told reporters that in the first quarter of 2015, the export volume of Chinese car companies to the “One Belt, One Road†countries along the Asian region increased by 40% to 98,000 vehicles. More than half of the total exports of 183,000 vehicles during the same period.
To this end, the general manager of Guangzhou Automobile Passenger Vehicles, Wang Shunsheng, told reporters that “in 2014, the “One Belt, One Road†countries (excluding China) sold more than 12 million passenger cars.†In his view, Chinese car companies are in these countries. There are still plenty of opportunities in the market.
Under such circumstances, domestic car companies began to pay more attention to the automobile market in Southeast Asia and South Asia. "Car companies can eliminate some investment barriers and reduce bilateral trade protection agreements under the 'One Belt, One Road' strategy." Wang Shunsheng told reporters, "We are actively communicating with countries along the route to broaden the trade."
“Because of cultural and economic conditions, the demand for automobiles in these countries is similar to that in China.†The head of PSA India told reporters that Chinese brands are relatively well-known in these countries.
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