In the first quarter of 2015, the truck market closed at 714,738 units, and delivered a volume of 22.66% of the total volume, with heavy trucks falling by 33.66% year-on-year and becoming the hardest hit of the entire truck market.
Only from the data point of view, after the domestic truck market experienced the peak of 2010, the overall market has been weak in recent years. If you abandon the appearance of data, regardless of the overall positive trend in the country, government regulation, or the dynamics of truck companies and end-user changes, we found that compared with before 2010, the proportion of cheap trucks has decreased, and various mid-to-high end The proportion of trucks has increased significantly. The domestic truck market is entering a period of development that is more reasonable, more resource-optimized and relatively stable.
Policy-oriented energy saving and environmental protection become just needed for trucks
As we all know, the commercial vehicle market is a policy market, especially the heavy-duty truck industry, which is closely related to national policies. In recent years, domestic policies for the automobile market have basically focused on emissions.
In 2014, due to the elimination of yellow-labeled vehicles, the domestic market for slag trucks and port tractors has been improving, with high-emission models benefiting greatly, and in 2015, the elimination of yellow-label vehicles. The update will also bring positive pull to relative segments.
On January 1st, 2015, the three diesel vehicles will not be sold. The rigid regulations of the Ministry of Industry and Information Technology (MIIT) will exhaust all trucks based on the country's three emissions and impose tough requirements on high truck emissions nationwide.
In addition, on February 25, 2015, Beijing issued the "Beijing 2013-2017 Clean Air Action Plan Key Tasks for Decomposing 2015 Work Measures", which clearly stipulates that before the end of this year, new heavy-duty diesel vehicles will fully implement the fifth stage of national emissions. Standard, non-compliance vehicles must not be sold and registered in Beijing.
It is said that the current development in Europe is China in the future, but in China, the current developments in the first-tier cities such as Kita-Shangguang are the other second-tier and third-tier cities in the future. The Beijing region has raised the emission standards for heavy-duty diesel vehicles, and has also provided samples for other domestic cities.
During the two conferences in 2015, “Environmental Governance†became one of the hottest words in the world. The hazy weather in the “Fog City†has once again pushed automobile emissions to the breeze. At the same time, the energy-saving and emission reduction of commercial vehicles has evolved from industry topics to society. On the topic, it can be said that in recent years energy-saving emissions from the truck industry have formed a top-down demand.
End-user transformation leads to heavy truck upgrades
As we all know, logistics vehicles have always occupied a very important pole of the entire truck market, especially with more and more standardized logistics and logistics, logistics, logistics and transport professionalism, the demand for vehicles for logistics users is also quietly changing. Reflected in two aspects.
With the change of small-scale and one-way logistics companies, along with the standardization of logistics and transportation, the trend of logistics companies to replace individual retailers in the medium-to-long-distance logistics market has become a trend, and this change has also made users put forward higher requirements for vehicles. In the past, users had to meet the requirements of the vehicle as long as they were able to pull the goods, but the current logistics company put forward higher demands on the stability and reliability of the vehicles in order to ensure that the vehicles can efficiently and timely transport the goods to the destination. In order to retain better drivers, many logistics companies also have a certain amount of enthusiasm for vehicle comfort and safety. Therefore, in recent years, domestic truck OEMs are competing to launch their own high-end heavy trucks.
The rise of e-commerce logistics and specialized logistics also brings about the pulling of high-end heavy trucks. First, the biggest difference between e-commerce logistics and traditional logistics is high efficiency, which in turn leads to high-powered, highly reliable heavy trucks, and professional logistics. Vehicles are demanding more customized tastes. For example, cold chain logistics has a special demand for the stability of vehicles. If vehicles are broken down on the road, it is difficult to deliver refrigerated goods in time. For example, precision instruments are transported to vehicles. Passivity and comfort are very demanding, and if the vehicle's passability is low, it will inevitably cause damage to precision instruments.
Domestic high-end heavy trucks will enter a new round of competition with imported trucks after the joint venture boom
After entering 2010, the joint venture trend in the heavy truck industry has far exceeded passenger vehicles, and many OEMs have introduced advanced technology, advanced comfort, and high reliability through the introduction of world technology, international cooperation or domestic independent research and development. High-end heavy trucks gradually integrate with the world in vehicle and power.
The gap between the technology of many heavy-duty truck companies and foreign countries is getting smaller and smaller. The basic performances of economy, energy conservation, environmental protection, reliability, comfort, and maneuverability are getting better and better, and they are continuously improving in terms of energy saving and light weight. It is not inferior to mooring. In recent years, to a large extent, the high-end heavy trucks introduced by heavy truck companies are just a kind of clamour for imported trucks, seeking to replace imported trucks. At the beginning of 2015, Yunnan Lifan Shijun Group launched the high-end truck brand Platinum Jun, providing vehicle truck solutions, and applying the networking technology, which can be said to have already stood at the commanding height of imported trucks.
At this stage, heavy truck products and market players have undergone major changes. With the disappearance of overload and the specification of logistics, low-quality technology products will become increasingly unsuited to the truck market. High-tech, high-value-added high-end vehicles Trucks will become the mainstream trend of China's future truck development. Just as the application of the car networking technology and 3D printing technology on high-end heavy trucks such as Apollo, will bring unprecedented impact to domestic consumers.
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