· Who solves the "national IV crisis"?

On February 15th, a paper issued by the Guangdong Provincial Environmental Protection Department clearly stated that since March 1, 2015, the Pearl River Delta region has taken the lead in implementing the National V standard, and since July 1 of the same year, the implementation of light gasoline vehicles in the East and West of Guangdong Province. The announcement of the National V standard has made Guangdong's car dealers feel relaxed in the past Spring Festival.
Due to the transition period from the notice to the formal implementation, but the short period of 13 days, and the current national IV vehicle inventory is large and the current auto market growth slows down, the auto dealers who are eager to “can’t eat” have called on the auto companies to adopt the exchange of national V vehicles. Measures to help them get through this difficult time. As a result, the relationship between the already sensitive car dealers and car companies last year has once again presented the momentum of the game at the beginning of 2015.
20 billion "hot potato"
The implementation of the national V emission standard in the Pearl River Delta was officially implemented from the announcement of the policy on February 15 to March 1, except for the 7-day holiday of the Spring Festival. In fact, the buffer period is less than one week, which means that the inventory pressure is increasing, and there are a large number of The National IV standard stock car cannot be digested in the short term.
At the same time, the relevant person in charge of the Guangdong Automobile Distribution Association said that the association had coordinated many times and hoped to give the dealer a transition period, but the provincial environmental protection department refused on the grounds that “the automobile manufacturer had been informed in advance”.
After the prolonged transition period is hopeless, many dealers have to deal with these stock cars as soon as possible. In order to alleviate the backlog of funds, some dealers had to sell these cars to other places, and at the same time negotiate with the manufacturers, I hope the manufacturers come forward to solve the matter.
“Although there are more than 50 national IV cars in the store, I can finally relax.” Chery, the general manager of Chery Automobile Dealer Guangzhou Baorui, told the Southern Reporter that although there are still many National IV vehicles in the store. However, through consultation with the Chery manufacturers, the manufacturer agreed to allocate the above inventory and bear the costs incurred. Coincidentally, the person in charge of the Geely Automobile Guangdong Region told the Southern Reporter that Geely Automobile has decided to replace the National IV inventory vehicle in the hands of the Pearl River Delta dealers with the National V model.
"calling for help" to the manufacturer
However, the Southern Reporter found that not all car brands made a clear statement on the matter. A joint venture brand dealer told the Southern Reporter that the manufacturer has not received any comments on the matter.
The director of a luxury car brand in the southern region told the Southern Reporter that for the brand new national car that has not been sold, the manufacturer needs to repurchase and deploy it to other regions for sales, which involves cost accounting and other aspects. In addition, some of the National IV cars that have been sold before the Spring Festival are required to return because the customers are worried that they cannot get the cards. He revealed that some luxury brands have as many as hundreds of National IV stock cars waiting to be processed, so "how to solve these problems, manufacturers are discussing."
In response, the Guangdong Automobile Distribution Association made two requests to various automobile manufacturers on February 27, one immediately stopped sending vehicles that did not meet the national V standard to the automobile dealers in Guangdong, and the other was to the cars in the Pearl River Delta region. The dealers are on the way and the non-national V standard vehicles in stock are exchanged for the national V standard vehicles.
Last week, Wang Xiaodan, secretary-general of the Guangdong Automobile Distribution Association, told the Southern Reporter that the association had received some responses from the car companies and will report the results of the coordination to the outside world.
"At present, the ideal solution is that the distributor's national IV car inventory is handled by the manufacturer," said Zhang Zhiyong, an auto industry analyst. In the current slowdown of the auto market, the relationship between manufacturers and dealers is relatively tight, and the added cost. How will the distribution be undertaken, which will in some ways provoke a sensitive nerve between the two. Written: Southern Reporter Zhang Xiao [data] inventory country IV new car pressure is not small Southern Reporter learned from the Guangdong Automobile Distribution Association, as of the end of 2014, Guangdong Province car dealers in the country IV and below the emission standards of new car inventory is about 200,000 The vehicle, worth more than 20 billion yuan, has exceeded the total sales volume of the province in 2013 by 15%. Among them, the luxury brand and some high-end imported cars have an inventory of about 10,000 vehicles, the joint venture brand inventory is about 90,000, the independent brand inventory is about 40,000, and the commercial vehicles (commercial buses and trucks) are 60,000. about. Moreover, according to the speed of sales of automobile terminals in Guangdong Province, it takes at least half a year to complete the sales of these huge batches of National IV stock cars.

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