Since the beginning of 2018, China's new energy vehicle market has developed more rapidly, attracting the competition from traditional car companies, new car-making forces and multinational powers. On the one hand, new car-building forces have challenged traditional car companies and started to follow. Entering the mass production delivery status; on the other hand, with the implementation of the double-point policy and the subsidy policy, multinational auto companies have begun to increase the launch of new vehicles in this field. As the first self-owned brand car company to enter the new energy vehicle field, what are the latest countermeasures in the first half of 2018?
North steam New Energy: high-end red cited foreign aid
As the first batch of independent automakers to deploy new energy vehicles, BAIC New Energy proposed the 13th Five-Five "5615" Strategy and the "Leading 2025 Strategy" in 2016 and 2017 respectively. The two strategies are based on 2020 and 2025 respectively, and propose specific plans for the development of new energy vehicles in terms of technology, products, and sales targets. Among them, the 2025 strategy promises that by 2020, BAIC Group will take the lead in completely stopping the sales of its own branded traditional fuel passenger vehicles in Beijing, and by 2025 will stop production and sales of its own brand traditional fuel passenger vehicles in China.
Under this plan, entering 2018, Beiqi New Energy aims to achieve 150,000 market sales in 2018, with a target income of 19 billion yuan, aiming to become the first new energy vehicle company in the industry market share.
In terms of product launch, BAIC New Energy has implemented a dual-brand strategy. At present, Beiqi New Energy brand has five series of products: EC, EU, EX, EH and EV. The cruising range has grown from the initial 150 kilometers to more than 400 kilometers today. Launched over 500 kilometers of products. In addition, the high-end brand ARCFOX launched by BAIC New Energy in 2016 is expected to launch a series of products in 2020.
In preparation for the brand's high-end road, on June 18, Beiqi New Energy and parts company Magna signed a cooperation agreement in Nanjing, Jiangsu. The two parties announced that they intend to establish a joint venture to build a high-end intelligent pure electric vehicle R&D and manufacturing. center. According to the plan, BAIC's existing plant in Zhenjiang, Jiangsu Province will serve as a base for the establishment and operation of the two joint ventures of BAIC New Energy and Magna. Among them, the Zhenjiang plant will be upgraded and transformed into a manufacturing base for manufacturing joint ventures. The first batch of production models is scheduled to be put into operation in 2020, with an annual output of 180,000 units. It is planned to start production of the relevant models of the high-end ARCFOX brand of Beiqi New Energy.
Geely Automobile: releasing a new strategy
With the release of “Blue Geely Action†and “2020 Strategyâ€, Geely Automobile plans to reach 2 million units by 2020, of which new energy products account for 90% (PHEV and HEV sales account for 65%, pure Electric vehicle sales accounted for 35%).
On May 28, 2018, Geely Automobile released a new new energy strategy at the Geely Borui GE launch conference. Geely Automobile said that it will launch more than 30 new energy and energy-saving models in the next three years, and launch the “Smart†new energy power system, which has four major technological paths, namely, hybrid, pure electricity, alternative fuel (methanol), And hydrogen fuel cell technology.
In order to meet the advent of the new energy vehicle era, in terms of product launch, Geely Automobile has launched new energy vehicles such as Emgrand EV450, Borui GE Plug-in Hybrid Edition and Emgrand GSE in the first half of 2018, and will launch a new energy model in the second half of the year. Pure electric model.
At the same time, the construction of Geely's new energy production base was also promoted in 2018. In February of this year, Geely signed a cooperation agreement with Huzhou City on the Geely New Energy Vehicle Project, investing 22.4 billion yuan and producing 300,000 new energy vehicles per year. Changxing, Huzhou, is reported to be the first phase of the project. Construction.
GAC New Energy: Innovative Marketing Service Model
GAC implements the 13th Five-Year Development Plan (referred to as “135†plan) in the field of new energy vehicles. “1†is equipped with a first-class professional R&D team, R&D facilities and R&D system to form a relatively complete industrial chain; “3†is In the passenger vehicle field, plug-in and pure electric products are the key development directions, taking into account the hybrid models, forming three new energy brands and series products; "5" is the technology to master the battery, master the battery system, electrode system, electrician The system, electromechanical coupling system and system integrate five key core technologies and promote the industrialization of five key core components. By 2020, GAC's new energy production and sales will exceed 200,000 units, accounting for 10% of the Group's total vehicle sales.
In July 2017, Guangqi New Energy Automobile Co., Ltd., a wholly-owned subsidiary of Guangzhou Automobile Group invested 600 million yuan, was incorporated. GAC began to separate the new energy vehicle business in order to better build new energy vehicles. In the month, GAC also spent a huge sum of 45 billion yuan to build the "Guangzhou Zhilian New Energy Automobile Industrial Park."
In April 2018, GAC New Energy participated in the Beijing Auto Show for the first time in an independent manner, releasing a brand new slogan “Smarter Partner†and creating a new channel model – the 25-hour Experience Center, which was launched simultaneously with GAC New Energy. Together, APP forms a fully interactive marketing service model for online and offline.
Up to now, GAC New Energy has launched three models of pure electric vehicle GE3, plug-in hybrid GS4 PHEV and GA3S PHEV. According to GAC's new energy plan, the future Chuanqi brand will launch more than 7 new energy vehicles, covering three series of hybrid, extended range and pure electric products to support the realization of Guangzhou Automobile Group's sales target of 200,000 new energy vehicles in 2020.
BYD: Power battery welcomes breakthrough
BYD has implemented the “7+4†strategic plan in the field of new energy vehicles. “7†represents the seven general areas of urban public transport, taxis, road passenger transport, urban commodity logistics, urban building flows, sanitation vehicles and private cars; 4†represents four special areas of warehousing, mining, airports and ports, and almost realizes the electric coverage of all application scenarios.
Thanks to the comprehensive market layout, BYD's new energy vehicles sold more than 110,000 vehicles in 2017, an increase of more than 15% year-on-year. In the 2017 annual performance report, BYD's new energy vehicle business revenue was approximately RMB 38.5 billion, an increase of approximately 13.06% year-on-year, and its proportion of total revenue increased further to 37.55%. In 2017, BYD's auto business revenue was approximately RMB 54.5 billion.
In 2018, BYD's new energy vehicle sales target is 200,000 units. At the same time, the number of cities covered by the world will be expanded from 200 to 400, further promoting the global popularity of new energy vehicles. In addition, in 2018, BYD will also add 30,000 charging facilities to form a more convenient and complete charging service network. In the first half of this year, BYD has launched a number of new energy models, including 2018 Qin EV450, 2018 e5 450, 2018 Song EV400 and a new generation of Tang.
In terms of power battery, BYD changed its closed state of “closed lock†and began to actively open up and seek cooperation. It is understood that BYD has reached cooperation with the Great Wall, Beiqi, Guangzhou Automobile and other OEMs, and four new vehicles including cars and homes, zero-speed cars are interested in cooperation with BYD on the battery business. In addition, on June 27th, the first phase of the 10Gwh power battery production project of BYD Qinghai Nanchuan Battery Factory was officially put into production. The project is scheduled to be put into operation in 2019, and the annual production capacity will reach 24GWh.
Changan Automobile: Product Transformation Nanjing Project Starts
On October 19, 2017, Changan Automobile released a new new energy strategy, “Shangri-La Projectâ€, announcing that by 2020, Changan Automobile will complete the construction of three new energy-specific platforms; by 2025, it will completely stop selling traditional-purpose fuel vehicles. To achieve electrification of full-spectrum products and invest 100 billion yuan in the entire new energy vehicle sector. By then, Changan will launch 21 new pure electric vehicles and 12 plug-in hybrids.
In the 1980s, Changan entered the automotive field and started its first venture. In the early 21st century, Changan entered the Chinese brand passenger vehicle field and started its second venture. In late April of this year, Changan Automobile Chairman Zhang Baolin was in Beijing. The “Third Innovation and Entrepreneurship Plan†was released, which pointed out that it will transform from traditional products to intelligent + new energy products.
One of the strategies to promote transformation is to accelerate cooperation with outstanding enterprises with a positive and open mind. On April 17 this year, Changan Automobile and BYD Auto reached a strategic cooperation in Chongqing, the two sides on the new energy vehicle electric drive three-in-one products Coordinated development of design, matching, testing, production, etc., in order to achieve mass production approval status. According to cooperation expectations, the product is expected to be launched on Changan's model next year.
In addition to strong cooperation, the construction of Changan New Energy Factory has also been carried out in 2018. On June 19, Changan’s total investment of 20 billion yuan in Nanjing Jiangning New Energy Automobile Project started. The project is aimed at medium and large-scale new energy vehicle production bases with a designed annual production capacity of 240,000 vehicles, including high-performance cross-border SUVs, coupes, etc. A number of pure electric models are expected to be completed in June 2020. The construction of the plant is obviously paving the way for the Shangri-La project of Changan Automobile New Energy.
Great Wall New Energy: Adjusting product structure to promote vehicle cooperation
Under the general trend that domestic auto companies have added new energy vehicles, Great Wall Motors released the “2020 Strategic Plan†in 2017. In the field of new energy vehicles, Great Wall plans to invest 30 billion yuan in new energy and intelligence by 2020. At the time, Great Wall Motor will build two pure electric exclusive platforms and develop more than 10 new energy vehicles in combination with the new platform, including EV, PHEV and FCV. The models range from small to large, and the categories cover SUVs and cars.
Compared with Changan, Geely and other car companies, Great Wall has been developing at a relatively slow pace in the field of new energy. This is reflected in the average fuel consumption of passenger car companies and the credit calculation of new energy vehicles released by the Ministry of Industry and Information Technology in 2017. (2017 Great City car fuel consumption points -159859 points). Under the pressure of "double points", Great Wall Motor has begun to move in 2018.
The first is to adjust the product structure. During this year's Beijing Auto Show, Great Wall Motor launched the WEY P8 plug-in hybrid SUV. At the same time, it released its new independent electric vehicle brand, Euler, the brand's first pure electric crossover. SUV: Euler iQ, is expected to be officially launched in the third quarter of this year.
In terms of vehicle cooperation, following the Great Wall’s participation in Yujie, a low-speed electric vehicle in July last year, in February this year, Great Wall announced the establishment of a joint venture with BMW “hands-onâ€. According to the plan, the two parties will negotiate the specific details of the joint venture company and the cooperation model. According to the latest news, the Great Wall and BMW cooperation project will be officially signed in Germany on the afternoon of July 9, Beijing time.
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