On August 8th, Shanghai, the main responsible person of nearly 40 heavyweight car dealers nationwide signed a contract that was not secret. The key word of the contract was “Internet + dealers build a car street e-commerce platformâ€.
The reason why this contract is not secret is that participants understand that the “Car Street†e-commerce brand will be formed by the participating dealers in the form of shareholders or strategic partnerships, and will be handed over to the O2O team that is familiar with all aspects of automobile sales, relying on existing The dealer's offline channels are operated in conjunction with the online. At the same time, the completion of the signing also means that many dealers will jointly build the same e-commerce brand, Auto Street, and because of this cooperation, it is the first in the Chinese auto industry, and its scale covers thousands of the country. Tens of thousands of car 4S stores and hundreds of millions of car users, so its direction will directly determine the Chinese car Internet + car O2O.
Liu Min, deputy director of the Shanghai Commercial Committee, and Rob Hunting, general manager of global business development of Cox Group, Li Jinyong, president of Huge Automobile Group Co., Ltd., and director of Shenyang Volkswagen Group Co., Ltd. Mr. Liu Yan and Dean of the Research Institute of Ai Rui Consulting Group, Cao Junbo, made a valuable speech on “Internet + Carâ€.
With everyone's support, at the signing ceremony, Guo Jingshen, president of Auto Street, said with great confidence: Today is not only a signing ceremony, but a milestone for a Chinese auto dealer, a milestone for China's auto e-commerce, because it is signed today. Dealer groups have extensive influence and brand coverage across the country. Although we will encounter opportunities and challenges in the future, I believe that under the guidance of the China Automobile Dealers Association, under the government's "Internet +" policy promotion, and under the strong cooperation of partners, we are in line with 'connection and sharing. The principle of “integration, trust, and trust†must be made to build the automobile street into the most valuable automobile O2O e-commerce platform in China.
A "Internet +" revolutionary domino from a car dealership is valued because it clearly resolves the unspeakable consequences of bad things. Since the beginning of this year, there has been a loss of dealers' closures in Beijing, Henan, and even across the country. Some experts believe that car dealers are capital-intensive enterprises, and a large number of trucks will cause a huge backlog of dealers. In order to ensure the continuous capital chain, dealers only sell cars at a loss. At the same time, the rapid rise of Internet models such as automobile sales, repair and maintenance in recent years has also brought some impact to dealers. There are even data showing that the average corporate debt ratio of auto dealers is around 70%. Due to the financial pressure, many small dealers have collapsed, and it is expected that 30% of dealers nationwide will close down in the future. Therefore, before the bankruptcy, auto dealers who are full of survival pressure but continue to fight must create a way to ease inventory pressure, revitalize existing idle equipment, divert users into stores, increase profits, and reduce corporate debt ratio. .
In the face of such a bad situation, on the one hand, we are listening to the voice of the government, on the one hand, thinking about how to "revolution." In this year's government work report, Premier Li Keqiang first proposed "developing the 'Internet +' action plan to promote the integration of mobile Internet, cloud computing, big data, Internet of things and modern manufacturing, and promote the health of e-commerce, industrial Internet and Internet finance. Development, guiding Internet companies to expand the international market. On May 28 this year, the China Automobile Dealers Association organized a meeting of heads of major domestic automobile dealer groups. Among them, the participating dealers all said that the problems of high inventory and operational difficulties faced this year were especially Prominently, the responsible person of the dealer group is very concerned about the automobile e-commerce model. At the same time, everyone will also lead the organization to jointly establish the “Internet +†of the automobile circulation industry to reach a consensus.
“Chinese auto dealers are currently experiencing industry-level survival difficulties. Everyone must cooperate and move forward. Under the guidance of the national Internet+ strategy, we need to embrace the Internet, open up online and offline resources, fully reduce operating costs and serve consumers. Now everyone is considering improving the operational efficiency through the Internet. And each one is bound to be limited by various resources. We integrate resources to create a dealership's own e-commerce platform - Auto Street, and then Integrate the offline source, service and other resources into the online, and provide users with more efficient and high-quality services through online means of the Internet, so that each dealer can obtain more than the original single operation mode through their own contributions. The income of this. I believe that this way, we will definitely go out of the road of O2O e-commerce with Chinese characteristics." As the active promoter of the organization of many dealers and auto street signing - Shen Jinjun, president of China Circulation Association Very clear: At present, China's auto industry is facing a change in consumers, the government's thinking is changing, and mutual Networking technology is changing three major changes, so we need everyone to adapt to this change, take advantage of the trend, and cooperate.
At the signing ceremony, there were SINOMACH, Guanghui Auto, Huge Auto, Lixingxing Auto, Baoxin Auto, Guangwu Auto Trade, Changjiu Group, Yuntong Guorong, Huitong Jiahua, Beijing Penglongxing, Rundong Auto, Shandong Yuantong Group, Beijing Xianglong Ruibo, Shenyang Volkswagen Group, Wuhan Kangshun Group, Zhengtong Auto, Yongda Auto, Hubei Hengxin Delong, Zhejiang Property Yuantong Auto, Jiangsu Wanbang Jinzhixing, Tianjin Haowu Electromechanical , Wanyou Automobile, Guizhou Tongyuan Group, Runhua Group, Sichuan Huaxing Automobile, Wuxi Commercial Building Group Dongfang Automobile, Yunnan Zhongzhiyuan Automobile, Chongqing Baishida Automobile, Guangzhou Nanling Automobile, Baode Group, Transportation Group, Greenland Group Shandong Tianqi Huaxun Auto Park Development Co., Ltd., Shanxi Shunbaoxing, Shanghai Dongchang Automobile Investment Co., Ltd., Tangshan Sitong, Litian Group and other domestic heavyweight automobile dealer group leaders.
Originally in the market development and user acquisition and maintenance, car dealers are competitors. The bosses who own half of China's auto dealers can work together on the same stage to bring out their own vehicles, services, equipment, etc., and it is really difficult to make this decision. Going out of this step to achieve strategic cooperation means that it is very likely that everyone will join hands to open a new era of China's auto e-commerce O2O with "interconnected sharing and integrated trust". Dealers are no longer anxious to walk only on the single leg, nor do they need to spend huge sums of money to build their own official platform and burn money to promote.
"Everyone builds a platform, a brand, low threshold, low investment, high efficiency." For the guidance of the China Automobile Distribution Association, the dealers have generally reached a consensus.
An extremely energetic Chinese auto e-commerce O2O ecosystem is clearly a car street is a multi-distributor jointly funded to serve dealers, improve operational efficiency, respond to the government's promotion of the Internet + guiding ideology, by The third-party operation team integrates the superior resources of all parties to meet the needs of automotive users across the country, the online and offline automotive O2O e-commerce ecosystem.
The operation team of Auto Street also generally believes that such cooperation will undoubtedly gradually change the consumption habits of Chinese auto users to buy and sell cars. At the same time, it will also provide positive energy for the transformation and upgrading of brand dealers, and create a new economic environment. A new model of efficient "car + internet". Because it does not solve the sales problem of a car brand or dealer group, nor does it rely on simple online advertising to guide the Internet tools of the submersibles to the store, but to integrate the high-quality resources of half of China's automobile consumption from online and offline. In terms of solving the problem, users need to “saving money, saving time†and “high-quality guarantee serviceâ€; on the other hand, they solve the problem of dealer customer loss, high inventory, low profit, lack of system management service tools, and the Internet The pain points of various shocks.
It is understood that the contracted dealers will increase the exposure through the existing and expanding online channels of Auto Street, multi-platform sharing, and online users to offline stores. For example, through each of the different special vehicles, used car sources, etc., to jointly create a "complete vehicle sales e-commerce model"; through the world's leading online and offline synchronous auction system, to solve the dealer slow-flow car, retired car, test drive Cars, replacement vehicles, inventory turnover vehicles and other issues. Through the shared car street APP maintenance and maintenance reservation system, we will provide users with services such as star repairer time reservation, working hour discount, discount package, and free station sharing. With the infiltration of the resources of the co-construction dealers, there will be some demand for automotive e-commerce O2O products. Such cooperation will inevitably increase the utilization rate of the dealer's existing equipment and the return rate of the owner to the store, thereby expanding sales, reducing costs, and achieving revenue growth. With the gradual emergence of the synergy effect, it will certainly enhance the e-commerce value of Auto Street and create a "superimposed" effect that everyone wins.
Of course, the collective cooperation of dealers will also affect the decision of automobile manufacturers. In the past two years, the "high-subsidy subsidies of dealers" have also made the manufacturers somewhat tired. Dealers take the initiative to revolutionize, actively work together to leverage the Internet, find new growth values, and may bring new thinking to manufacturers. After all, dealers directly face consumers, and have an advantage in grasping consumers' preferences. Through the e-commerce platform, integrating resources to guide users online and offline, and satisfying users also has advantages.
The dealers built a model of the car street, much like China UnionPay. In line with the principle of “Take a brand, achieve harmony and win-winâ€, integrate resources and build a platform, and grow bigger and stronger with commercial banks, under the organization of the People’s Bank of China, commercial banks, national joint-stock commercial banks, and local businesses The banks joined forces to form or join China’s bank card association, China UnionPay. On this basis, an independent and professionally operated credit card center has been set up, which not only improves the operational efficiency, but also effectively prevents and controls financial risks, and improves the intensification, scale, supernormal and leap-forward development of the bank card industry. It has improved the level of industrial specialization and overall operational efficiency, making China's rapid development become one of the countries with the largest number of bank card issuance, the fastest industrial development, and the most potential for development. And the car street with the same model of UnionPay, which is similar to the same, is obviously taking such a path.
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