In the weak domestic market, exports have become a driving force for boosting the sales of heavy trucks in China. Truck companies are investing more in overseas markets and using overseas strategies as an important part of their corporate development strategy. Due to the maturity of domestic industries. Moreover, the cost-effectiveness of the products is extremely prominent, and our country’s heavy trucks are becoming increasingly competitive in overseas markets. In addition, domestic companies have stepped up efforts to expand overseas markets, and overseas cooperation and capacity investment are accelerating.
In 2012, Sinotruk, FAW Jiefang, Beiben, Dongfeng, Futian, Hualing, Jianghuai and other companies all performed well in overseas markets. From January to October 2012, the total export volume of trucks with a gross cargo weight greater than 20 tons increased by 28.22% year-on-year; the export volume was 1.593 billion USD, a year-on-year increase of 31.05%.
With the increasing contribution of overseas markets to the performance of truck companies, some companies are already not satisfied with simply exporting overseas, but formulate overseas development strategies, establish their own overseas marketing service systems, set up factories overseas, and build new export models. . Futian's "2020" strategic plan proposes that the transition from "operation in China" to "operation in the world" be achieved. Breakthroughs have been made in the three developed markets in North America, the European Union and Japan and South Korea. Future capital expenditures are also mainly concentrated on overseas projects. China National Heavy Duty Truck will continue to transform, optimize its product export model, and open up new markets.
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