Jiang Auto Leads the Dream of "Automobile City"


Just past June is a month that belongs to the car.
On June 1st, the new "Automobile Industry Policy" was issued, which finally made it possible for this prosperous and chaotic industry to follow. Then, from June 10th to June 16th, the unparalleled opening of the Beijing Auto Show, international giants rushed out and the domestic auto industry fully felt the shock of internationalization. In the auto industry's "overwhelmingly hot" month, every car company is hard to resist loneliness and tries to make its own voice.
On the afternoon of June 8, Beijing International Convention Center. “Hefei is a treasureland,” Zuo Yanan, chairman of the Jianghuai Automobile Group, uttered the following message before the national media: “For processing and manufacturing, it is a very good place. After the domestic auto industry is fully homogenized, the final The competitiveness of the company lies in reducing costs. At this point, Hefei has a clear comparative advantage. At the same time, Anhui Province has abundant sources of energy and raw materials. Such a place is very suitable for the development of the automobile industry."
If you contacted several domestic cities currently represented by Shanghai and Guangzhou, they all set up a background of “automobile city” on the “big boss”. As the leading figure in the Hefei automobile industry, the words on the left are obviously very large. Imagine space: Since there are such good conditions, should Hefei plan the construction of a "automobile city"?
JAC's new impulse Before the arrival of June, JAC held a series of activities to celebrate its 40th birthday. On the evening of May 20, the large-scale celebration party hosted by CCTV's famous names Bai Yansong and Zhou Tao was obviously the highlight of the celebration. When Zuo Yanan addressed the evening party, he delineated Jianghuai’s new goal after passing the 40-year-old threshold: “From 2008 to 2010, the company will produce 400,000 vehicles of various types and sell 360,000 vehicles of various types.” In 2003, JAC Group sold 100,253 vehicles of various types.
An interesting detail is that the time for the party to publish the manuscript in the manuscript set the time to achieve this goal in 2010, but when left in the speech, deliberately this schedule was advanced by two years. In other words, the best idea for the left is that in five years, JAC's sales have jumped from 100,000 to 360,000 vehicles. On average, at least 50,000 vehicles will be sold every year. At present, the domestic commercial vehicle market is relatively mature and there will be no increase in volume. With the current commercial vehicle business, Jiang Auto is clearly unable to achieve this performance expectation and must look for a new growth point: the car.
Regarding whether or not to produce a sedan, JAC currently has not released a clear message to the outside world. However, the impulsiveness of JAC's manufacturing of sedan is obviously hard to stop. At the Beijing Auto Show, Zuo Yanan made it clear to the national media that JAC already had the ability to produce cars. As far as technological preparation is concerned, the manufacturing technology of Ruifeng Commercial Vehicle is no different from that of a car. The manufacturing level of Ruifeng has even surpassed that of some domestic car companies. According to the new "Automotive Industry Policy" stipulations, investment projects for other types of automotive products across categories should not be less than 1.5 billion yuan. For this funding threshold, Zuo Yan'an stated that Jianghuai, as a blue chip listed company, has the ability to continue to raise funds in the stock market, plus its accumulated funds, can fully meet and exceed the investment requirements for manufacturing cars. Zuo Yanan also stated that JAC has already reserved human resources for the manufacture of cars. "For such a company, not to be a car, tolerate hardships," and left with this exhilarating discourse reveals a strong impulse to want to be a car. However, Zuo Yan'an did not disclose a clear timetable for the production of cars because it still has not passed the review of the relevant state departments. As for when the JAC sedan products will be brought to market, the current consensus forecast is "within two years."
"Small is not the United States, big is not the United States, and the wonderful process of performing from small to large is the real beauty." In that speech, the left said. For Jianghuai, which has been playing in the commercial vehicle industry for 40 years, it may be “real beauty” to start the sedan as soon as possible.
“Motor City” passion Jianghuai’s “beauty” is also Hefei’s “beauty”.
In 2002, the automobile construction machinery industry dominated by automobiles has surpassed the home appliance industry as the first pillar industry in Hefei. In 2003, the total vehicle production in Hefei was 154,300, accounting for nearly 60% of the province's vehicle production. This year, the automotive industry in Hefei still maintains a relatively rapid growth rate. In the first quarter of this year, Hefei produced nearly 55,000 cars, an increase of 15.5% over the same period of last year. When the output of several other companies decreased, Jianghuai Automobile produced 55% of its output. The increase led the growth of the Hefei automobile industry.
The total vehicle production in Hefei is currently second only to the first-tier cities of the domestic automobile industry, such as Shanghai, Changchun, Beijing and Chongqing, and it has an important position in the national auto industry structure. However, at present, the domestic automobile industry competition among cities has become increasingly intense, and many cities have clearly put forward the goal of building a motor city.
The most powerful force in Guangzhou was Guangzhou. With the joint ventures of Honda, Nissan and Toyota settled in Guangzhou, Guangzhou clearly put forward the concept of the Auto City. By 2010, the production and sales of automobiles in Guangzhou will be quickly increased from less than 200,000 vehicles to Guangzhou. 1.3 million vehicles, and high-profile claim to do "China's Detroit (the world's largest automobile city, General Motors, Ford, Dai-ke's manufacturing base are located in Detroit)." Wuhan's rising momentum is also fierce. Dongfeng Motor's headquarters has been relocated to Wuhan. With the new Peugeot models on the market, Dongfeng Shenlong Motor will also increase its output to 300,000 in the shortest time. Coupled with the old car manufacturing bases in Shanghai and Changchun, and enjoying unique policy resources in Beijing, the construction boom of the domestic “automobile city” is in the ascendant.
In this situation of rising water, Hefei, which is currently not behind the auto industry, will undoubtedly be defeated in the new round of adjustments in the domestic automobile industry if it cannot find new growth forces to drive it. If JAC can reach 400,000 units in the shortest possible time, Hefei City can take a firm step in this round of reshuffling and stay in the competition of “Automobile City”.
The reason why the “Motor City” dream has inspired the passion of many cities in China is due to the superb industrial driving role of the auto industry. In Detroit, for example, 91% of the city’s people make a living from cars. Of the 280,000 people in the Toyota Motor City of Japan, 62% were from Toyota Motor Corporation and its subsidiaries. Toyota has 10 automobile plants that produce dozens of light and heavy vehicles. In addition, it has 1,240 collaborators. The powerful magic that the automobile industry has to aggregate the entire city is naturally attractive to the domestic cities that are in the stage of industrial upgrading.
It is precisely Hefei's "pain" that is also conceived or imagined.
According to the latest information held by reporters, in the first quarter of this year, there were a total of 144 supporting projects for Jianghuai Automobile, Ankai Bus and Hefei Changhe, among which 107 were supporting projects outside the province, accounting for 74.3%, and local Hefei Supporting projects accounted for only 12.5%. Of the nearly 2.5 billion matching "cakes," local companies in Hefei only eat 20%. To this end, the Hefei Municipal Government Research Office pointed out in a report that the top priority for Hefei is to develop the parts and components industry, and to allow those enterprises that have long supported the entire vehicle to settle in Hefei, form a collaborative system with the vehicle manufacturers, and build Hefei's Automotive Industry Park. The ideas put forward in this report have been approved by the decision-making level in Hefei.
However, according to Liang Huaping, president of the Provincial Automobile Association, whether this idea can be implemented depends on the strength of the entire vehicle company. Supporting companies must see the long-term prospects of OEMs before they choose to invest in factories. Therefore, as the most important vehicle company in Hefei, Jianghuai Automobile Group must achieve a moderate scale in the shortest possible time. Otherwise, the concept of Hefei “automobile city” can only be a fantasy.
However, Jianghuai Group's insider is relatively optimistic. The relevant person of Jiangqi Corporation believes that from the perspective of the layout of the world's auto industry, the location of the automobile manufacturing base is not the central city of this country. The predecessor of the United States is only a fur and wood. Trading center. In Japan, Toyota City was established because of Toyota Motor Corporation. As Zuo Yan'an said, considering the traffic, location, energy supply, and comprehensive cost, Hefei City has a certain comparative advantage. Therefore, building a car city is by no means a wishful thinking. Compared with the voices of people in the automotive industry, Hefei is currently performing relatively low-key. In order to promote the development of the automotive industry, the Hefei Municipal Government has established a joint auto conference system. The current focus of the work is to promote the improvement and shaping of the Hefei auto industry collaboration system, and has not publicly proposed exciting automotive industry planning.
Hefei-style low-key or Guangzhou-style high-profile, in terms of working methods, there is no difference between the advantages and disadvantages, but it is a point, the first condition for the construction of a motor city is to have a clear consensus, hesitant only make this The idea that can be realized becomes fantasy.