On December 28, 2013, the reporter saw the "Fukuda Daimler Tmall flagship store officially launched." After the news was published, the online shop was browsed for the first time. The reporter found that online products are big enough for the cab assembly and small enough for maintenance supplies. Auman accessories are readily available. The reporter also noticed that as the first commercial vehicle company officially involved in e-commerce, Foton Daimler Motors opened a flagship store of the Auman brand products in Tmall. All of its products were parts and did not involve vehicles.
Early adopters of mobile Internet platform <br> <br> According to Fukuda Auman accessories Lynx flagship store manager Limei Hong introduction, the platform on the line less than a month, has been traded a pen the size of orders of more than 100, the largest commodity cab assembly is now Three were sold. The reporter learned from Li Meihong that the reason why the flagship store currently only makes accessories is because the accessories on the market are mixed and the quality is uneven. It is difficult for users to buy genuine parts at affordable prices. In addition, some users find it difficult to buy brand accessories. "From the perspective of satisfying users' demands for accessories, we also proposed the concept of 'Every smart phone is a mobile Auman' at the same time as this platform is built. That is, when and where the user is Even if it is on the way, you can also purchase Auman accessories through the mobile Internet.†Li Meihong further explained that “For example, if users want to do maintenance on the road, they need an accessory to use the mobile phone to place orders online. We will use The provided location informs the nearby service providers that the accessories are ready and that the user can directly change the parts to do the maintenance once they arrive."
No third-party logistics shop <br> <br> general e-commerce businesses in the distribution business, we are relying on third-party logistics and distribution. For the special products such as auto parts, timeliness is particularly important. “In the traditional distribution business, we supply accessories for regional agents and service stations on a weekly basis as needed, and there are many stocks in various places. The inventory of these physical stores can become a distribution center library, relying on dealers and service providers to establish distribution business processes. , And with the help of e-commerce platform to display user demand information. We use the 'large inventory' for distribution in the background of the website. According to Li Meihong, the so-called "big inventory" refers to the inventory of accessories companies and agents around the inventory. “We have a processing team in the background. They will designate the central library or other distributors and service providers to deliver on the basis of the user’s location. It is no worse than the third-party logistics distribution in terms of the timeliness and satisfaction rate of distribution.†Li Meihong emphasizes that all accessories purchased by users in the Tmall flagship store are free of charge. Users communicate through communication platforms (such as Ali Wangwang, customer service phone, etc.), and special technical support personnel will provide services. "For the axles, transmissions and engine parts, technical personnel are required to implement specific models, so only professional and technical personnel can undertake customer service work." Li Meihong said.
The purpose is to guarantee service shop <br> <br> Lynx Foton Auman accessories online store accessories sales company specialized management department of Foton Auman, distributors, service providers, user participation. Li Meihong said that the difficulty in operating the platform now lies in the construction of a back office management system. How to release products more selling points, can better meet the needs of users, how to carry out product classification can establish good communication with customers. All these need to be continuously improved in the later operations. It is reported that the largest trading volume today is universal accessories, including maintenance accessories, door handles, etc., but the price is not cheaper than the entity. “Our online shopping mall is not targeted at the main profit, but the service guarantee unit, which cannot impact the dealers and service providers on price. Our competitors are non-original distributors in the society, not dealers and Service provider.†Li Meihong emphasized that the platform is also to strengthen communication with users.
It is still hard for the whole cat to show his face.
When asked by reporters when Auman's vehicle e-commerce business can go online, Li Meihong said that because she is a member of the accessories department, it is unclear when the company runs the vehicle e-commerce business. However, she stressed that at present, the company does not have a plan to operate an e-commerce vehicle. The reporter also interviewed some other commercial vehicle companies. They believe that there are still some difficulties in the operation of e-commerce vehicles. Zhang Junfeng, a staff member of Dongfeng Liuzhou Automobile Co., Ltd.'s marketing department for commercial vehicle sales, believes that e-commerce platforms will make product prices public, but usually companies do not want to do so. At the same time, the company’s sales company manages the e-commerce platform and conflicts with the traditional dealer sales model. How to balance the interest relationship is still a problem. Xue Xu, Secretary General of the Automotive Marketing Experts Committee of the China Market Society, believes that commercial vehicles will provide some loan discount and other service activities when marketing. These services require consumers and distributors to perform one-on-one, but it is difficult to solve them through the Internet. Therefore, there are still some difficulties in the commercial e-commerce of commercial vehicles.
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