FAW-Volkswagen, which has led the Chinese passenger car market for many years, has encountered trouble this year. The sales volume and market share fell from January to May, which made people concerned about FAW-Volkswagen worry.
The "new normal" environment has made the entire automobile industry "in jeopardy", and the shortcomings of the product structure - the SUV mass-market with the fastest sales growth, have made the FAW-Volkswagen even worse.
On December 2 last year, FAW-Volkswagen just passed the most glorious moment since its establishment - 10 million vehicles were off the assembly line. This situation happened in a blink of an eye. From the outside world, the conversion of the scene seems to be faster, but FAW-Volkswagen Manager Zhang Yujie said that the matter was already in their expectation and said that "the goals set by FAW-Volkswagen's "2020 Strategy" are conditional and have the opportunity to be realized."
It should be said that FAW-Volkswagen has grown very well since its establishment. It took 13 years from the first Jetta to reach the first 1 million, and it took only 7 months to realize the 10th. . At present, FAW-Volkswagen has built three major production bases in Northeast Changchun, Southwest Chengdu and Fonan in South China. The Qingdao East China Base and Tianjin North China Base will be built and under construction, with more than 3 million vehicle production capacity, which constitutes the southeast. The national strategic layout in the Northwest. Today, FAW-Volkswagen has 204 new cars every hour, with an average of 4,746 new cars sold every day. Of the 100 million passenger cars in China, one out of every 10 vehicles comes from FAW-Volkswagen.
What's more gratifying is that FAW-Volkswagen's independent R&D system has been basically formed. There are nearly 1,400 R&D personnel, including modeling, body, chassis, electrical appliances, concept development, simulation calculation, engine component matching test and trial production, development project control, domestic production. And the cost optimization and other means, covering an area of ​​14 square kilometers, the total test area of ​​all types of roads is 670,000 square meters. At present, the largest FAW-Volkswagen vehicle test site in China is about to be built in Changan Nong'an, which will make FAW-Volkswagen even more powerful.
As we all know, the headquarters of FAW-Volkswagen is located in Changchun. In fact, the objective conditions are not very good. In addition to the long cold time in the year, the “Northeast Old Industrial Base†represents the former glory, the brain drain, the recruitment cost is high, and more because of the host. The factory is located in the hinterland of the northeast, and the supporting parts enterprises are mostly in North China and East China. It is more than 600 kilometers away from the nearest Dalian Port. The supporting and logistics industries are not the same as those in Beijing, Shanghai, Guangzhou and Shenzhen. Since the reform and opening up, emerging cities in East China and South China have become more and more star-studded. If you look at Jilin Province, it is still only Changchun and Jilin.
However, on this black land, a modern star enterprise like FAW-Volkswagen has emerged.
Zhang Yujie said: "It is FAW's industrial base that determines the high starting point of FAW-Volkswagen. It is the ability of the system to achieve the status of FAW-Volkswagen today." He believes that "the core competence of FAW-Volkswagen is to maximize the localization under the conditions of the German Volkswagen global vehicle manufacturing standards; the ability to adhere to the core system is the driving force for the development of FAW-Volkswagen."
The success of FAW-Volkswagen's management not only satisfied the shareholders of both parties, but also highly appreciated the Chinese and German governments. On October 11 last year, under the witness of the two prime ministers, FAW and Volkswagen signed a joint venture contract to extend the operating period. The Prime Minister also said that such a good company has no reason not to support the government.
Zhang Yujie believes that during the first phase of the joint venture, China is more concerned about whether the joint venture can make money and realize the accumulation of capital, technology and talents to achieve self-development. He said that in the next 25 years of joint venture, FAW-Volkswagen should achieve "capability of integrity."
When I recalled that SAIC and Volkswagen signed a second-phase joint venture agreement, many outsiders felt that they were “very uncomfortable†and worried that this endless joint venture would develop Chinese companies’ dependence and rickets, and stifle the independent development of China’s auto industry. The power.
Today, it seems that this kind of worry cannot be said to be completely worrying. Because of the fierce market competition, when the joint venture is in the first phase, what the company wants to do is to bring the mature foreign models directly to China for production. It can make money quickly and make more money. "The market has changed, the technology has not changed back." Of course, perhaps this primary stage of learning can't be without, but shorten the time of this stage, for example, from 25 years and 30 years, to 10 years and 8 years, and enter the second stage earlier, as Zhang Yujie said, "Implementation ability. Integrity", will the joint venture effect be better?
In the recent period, the German Volkswagen proposed to adjust the stock ratio, to increase their 40% stake to 49%. The Chinese government considers the long-term development of the company, the partnership must be equal, and agrees with the German request. This matter has caused heated discussion in China. Many people are more concerned about the "discourse power". Even some public opinion believes that the transfer of equity has the suspicion of "since and humiliation."
Zhang Yujie said, "Many people have not worked in joint ventures and don't understand the situation. In fact, joint venture decision-making is the principle of mutual agreement. It is not decided by voting. If one party does not agree, it will not be able to make a decision. It does not have much to do with the stock ratio." . He believes that in order for the joint venture to develop well, both sides should be open-minded. FAW has an independent platform and can achieve many strategic demands on its own platform.
In fact, from the perspective of enterprises, the stock ratio is more about the distribution of interests. If there are more shares than stocks, then more money will be distributed. If the stock ratio is less, the amount will be less. The most important thing is how to make the "cakes" bigger and put each one. The gold content of the stock has increased, so that the two sides will benefit more.
In this way, FAW agreed to sell the equity in order to mobilize the enthusiasm of the public, let the joint venture develop better, and look at the longer-term interests of the company. In a joint venture, the good development of the company is more beneficial to both parties than the right to speak. This is the true meaning of the joint venture.
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