The business community has never succeeded in forming a single game. If we can find a perfect match, it will be a matter of course. A few days ago, Dongfeng Liuzhou Automobile again delivered a number of M7 tractors equipped with Yuchai 6MK engines, which were put into the logistics transportation in Guangxi Beibu Gulf area.
The beautiful Beibu Gulf stands quietly on the nearest route to the southwestern China’s sea. This land will later become China-ASEAN open cooperation and logistics base, business base, processing and production base and information exchange center, and will continue to build roads, railways, ports and other transportation facilities projects, and build offshore industry projects such as petrochemical, steel, and energy. The average annual investment reaches 100 billion yuan.
It is estimated that by 2020, the Beibu Gulf Economic Zone will form an investment scale of 2 trillion to 2.5 trillion yuan. The Guangxi Beibu Gulf Economic Zone, which is directly connected with China-ASEAN, has not only become the leading economic development and development of Guangxi, but also has become a new pole of China's economic growth.
Strong and strong alliances
The development of Beibu Gulf has boosted the demand for trucks . Here, tractors, trucks, dump trucks and other road vehicles can find smooth and abundant channels of use. If Beibu Gulf is the bright pearl of economic development in Guangxi, it is a battleground for all truck manufacturers to enter the Guangxi market. Dongfeng Liuzhou, which has received all the “core†support from Yuchai’s machinery, is the group that laughs at this market. The first dragon.
“In Guangxi, about 70% of the vehicles are the Liuzhou Automobile brand.†Lu Yong, deputy general manager of Guangxi Chaoda Anji Automobile Sales Co., Ltd. (abbreviated as Super Anji) revealed, “In particular, Liuzhou Heavy Trucks with Yuchai Engine, according to user feedback , It has obvious leading advantages in terms of fuel consumption and power."
The giant Anji, who plays the role of manufacturer and market intermediary, has accumulated and precipitated in truck sales for 12 years. Its logistics company owns more than 1,800 vehicles, of which Liuzhou brand accounts for 80%, and 99% of Liuzhou heavy trucks carry the All are Yuchai engines. Therefore, it has a more direct and sensitive feeling for user needs. "As the two most influential industry brands in Southwest China, Dongfeng Liuqi and Yuchai enjoy a high degree of market recognition. In particular, vehicles equipped with Yuchai engines are more easily accepted by users."
There is of course no reason to give way to the battlefield in front of your house. In Guangxi, Yuchai has not only built a perfect after-sales service system, but also has paid great attention to the R&D investment of the company. It can timely adjust the product performance according to the user's feedback and has demonstrated more than the same type of competition in practical use. The dynamic nature, reliability, and low fuel consumption of the product ensure that the vehicle equipped with Yuchai's machines can meet the market's opponents with powerful opponents capable of vertical matching.
Smart Southerners have a strong brand feeling and higher performance requirements for vehicles. In recent years, Dongfeng Liuzhou has been consolidating the basic work, accelerating the transformation and upgrading, and enhancing the competitiveness in the road vehicle market. The three platforms M3, M5, and M7 have been introduced, and have strictly observed the needs of users and strictly implemented the national emission regulations. With excellent performance, it quickly won the trust of the market.
In the second half of 2014, Dongfeng Liuzhou's first natural gas model, the M7 equipped with Yuchai's 6MK 375 horsepower, received good feedback in the competitive advantage market in Shanxi and Hebei.
Liu Zhigang, deputy general manager of Dongfeng Liuzhou Automobile Sales Company, made no secret of his praise for Yuchai, its strategic partner. “The supporting rate of Yuchai in the Liuqi system has been on an upward trend in recent years, and this year it has reached about 80%.†He said that it is not only Yuchai’s excellent product quality and perfect after-sales service system, but also Yuchao’s attraction to Liuzhou. Chai Energy keeps pace with the development of the times, continues to innovate, and meets market demands in a timely and high-standard manner.
"After the switch to Guosi, the market share of Liuzhou's products has obviously increased." Luo Ping, director of the Yuchai Guangxi office, said that "the outstanding power performance of Yuchai's engines is an important weapon to help Liuzhou stabilize and increase its market share."
Liu Zhigang also agrees with this: “To win the recognition of users, this is the most critical. Liuqi and Yuchai are customer-oriented companies, relying only on good relations of cooperation, but not in place of products and services, even if we Strong push, the market will not accept."
The data speaks to the facts strongly. In the first quarter of this year, in the downtrend of the entire industry, Liuzhou heavy trucks equipped with Yuchai engines sold more than 8,000 heavy-duty trucks, showing a strong potential to reverse the market. More importantly, the re-purchase rate of the Dongfeng Liuzhou Auto brand is the highest in the heavy truck industry. It is undeniable that the cooperation of Yuchai and Liuzhou has helped the two parties to inject the most effective boost in the down market.
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